TTAC has learned that Google is shutting down its car shopping service, which existed only in beta form for San Francisco Bay Area shoppers. Visitors to the site have received a message stating
“The Google San Francisco Bay Area car search beta program has been discontinued as we focus on building the next version of our experience for car-related searches. Stay tuned for more news!”
Google previously tweaked their new car search in late 2013, allowing users to see results on the main search page. TTAC had previously touted Google Cars as a potentially disruptive car shopping tool, though dealers apparently had some reservations about the way their inventory and pricing was displayed (namely a lack of differentiation among different stores), as well as the higher cost of leads.
One can only wonder what’s next for Google.