By on October 29, 2013

After the University of Michigan and Southern Methodist University announced that their football teams will play against each other for only the second time ever, SMU issued a press release about what the school says is the role the first game back in 1963 had on automotive history. Essentially the school, whose sports teams are called the Mustangs, is claiming that Lee Iacocca named the Ford Mustang after their football team. Quote SMU:

Even though it was just one game, the 1963 game at Michigan plays a big part in SMU lore. Legend has it that when Ford Motor Company was preparing to introduce the sports car that would gain fame as the Mustang, it was considering other names such as Cougar, Bronco, Cheetah and Colt. But on Sept. 28, 1963, SMU took an undersized but quick team to Ann Arbor to play a massive Michigan Wolverine squad. Michigan gained the early advantage, but had to fight off the feisty Ponies for a 27-16 win.

The story continues that after the game, Ford’s Lee Iacocca entered the SMU locker room and addressed the disappointed Mustangs.

“Today,” Iacocca said, “After watching the SMU Mustangs play with such flair, we reached a decision. We will call our new car the Mustang. Because it will be light, like your team; It will be quick, like your team; And it will be sporty, like your team.”

Ford’s new car got its name, and the rest, as they say, is history.

History? The press release was closer to the truth when it used the words “lore” and “legend”. For his part, Iacocca seems to prefer to leave the matter unclear. He’s discussed the various animal names considered and how he and Gene Bourdinat, who headed Ford styling at the time settled on Mustang, but Iacocca has also declined to either confirm or deny the SMU legend. Iacocca is the consummate salesman, the Mustang is part of his legacy, and I’m sure that he’d still like to see Ford continue to sell a lot of them in Texas. Still, while it’s possible that Iacocca did meet with the SMU team in their locker room after the loss, if he did do so and mention the name of the upcoming Mustang to the team, it seems to me that he was doing so as part of the publicity roll out of the pony car. Ford wanted to sell Mustangs in Texas back in 1964 too. September 28, 1963 was less than seven months before the Mustang was introduced and by then the name would have been set in chrome, if not in stone.

There are lots of stories about how the Mustang got named. John Najjar, a Ford design executive said that he named the car for a World War II fighter plane, the P-51 Mustang and Ford has used that story in publicity materials, but Ford historian John Clor doesn’t put much stock in that PR. It seems, though, that a persuasive argument can be made that the name Mustang was first suggested by a young Ford stylist named Phil Clark, who also had a hand in designing the Mustang’s running pony emblem.

How the name was chosen might be unclear but it’s certain that by the time that football game was played, Iacocca and his team had committed to the name Mustang. Ford had been using the name since at least 1962 when they introduced what is now known as the Mustang I concept, a small four cylinder midengine sports roadster. In the video about the Mustang I’s development below, you can even see Clark working on the shape of the galloping mustang mascot.

As part of the publicity campaign leading up to the April 17, 1964 start of retail sales of the production Mustang, Ford introduced the Mustang II concept, based on a preproduction 1964 1/2 Mustang body shell, at the Watkins Glen racetrack on October 6, 1963, just two weeks after the SMU/UofM football game. Contractor Dearborn Steel Tubing had been working on the car since the summer so it’s not likely that the concept (or the production car) was named just days before the concept’s first public introduction.

Finally, there is photographic evidence. While the use of a Cougar emblem on what appears to be the Mustang II concept in a Ford styling photograph dated June 1963 shows that a final decision may not have been made by early summer, Nick Bunkley of the Automotive News reports that he was sent three photos of a Mustang prototype by Ford that are dated Sept. 27, 1963, the day before the football game of lore. The car in those photos has “Mustang” badging on the back and the famous pony mascot on the grille.

I suppose that SMU can be forgiven for embellishing their lore. SMU is in Texas. Texas is part of the West, and in the West, Sir, when legend becomes fact, you print the legend.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

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12 Comments on “No, The Ford Mustang Was Not Named After the SMU Football Team...”

  • avatar

    It’s always interesting to hear about all the different people trying to take credit for successful nameplates and designs. But where are are the people laying claim to the fame of the awful cars in history?

    I’d like to see stories where bad designs are pinned on people who then try and refute the accusation.

    What do you suppose Iacocca would say about the TC by Maserati today? Perhaps Roger E. Mosley has claimed that Chrysler named the car in honor of his character on Magnum P.I.?

  • avatar
    Mr Imperial

    Nick Bunkley-proud to see a fellow MHS grad’s writing (we grew up in the same school K-12).

    Interesting piece of Mustang history; I see some parallels between Mustang’s naming and that of Jeep.

  • avatar

    I had always heard that the origin was from the P-51 Mustang fighter airplane of World War II, but it looks like Phil Clark may be the origin. Great investigative work, Ronnie.

    • 0 avatar

      The P-51 was the designer’s inspiration for the look of the car. Naturally the name Mustang stuck around from this and this became a major influence though not the only official source for the name. Mustang is a common and popular word.

  • avatar

    Later models were designed with SMU in mind featuring space in the trunk for 5 dead hookers…

  • avatar
    LBJs Love Child

    The way this story was told (both by SMU and Ford) during the mid-sixties was that the SMU Mustangs-Ford Mustang connection was about the running pony sculpture used in the Mustang’s grill.

    Ford (Iacocca) liked the SMU logo better than the ones they had come up with, and asked to use it (maybe after the SMU/UM game). That’s the 1964 story. Hayden Fry was a hell-of-a-coach (he and SMU not only integrated the Southwest Athletic Conference [SWC], but Fry also brought a country-boy named Don Meredith to national attention).

    It wasn’t the name Ford asked for. It was the image/logo on the side of the helmets.

    • 0 avatar

      Yes! Correct!

      • 0 avatar

        Mustang had always been considered as the name for the automobile, inspired by its main designer who himself found inspiration for the car in the North American company’s P-51 Mustang WW2 fighter plane and was its working title through prototypes although other names like “Cougar” were being considered. The name Mustang had long been a consideration for the possible name of cars by Ford and General Motors for quite awhile but had not been registered yet in the United States for the name of an automobile until Ford decided to go ahead with the car, knowing there was a very good chance they would decide to call it Mustang. Mustang had also been used in designs and Ideas by automobile designers around the world as well as other manufactured machinery and vehicles from boats to bicycles. It’s a name that instantly brings up visions of a strong wild horse running majestically free… And it’s a common word. It’s not hard to imagine that the name perhaps had more than one inspiration from maybe more than one source at the same time. If the car had been named something like the Lion, or the Blade, or the Knight, you’d probably see more than one inspiration noted for the name 50 years later.. Which wouldn’t necessarily mean that any one of them was wrong, especially if the name existed for consideration long before any particular car was thought of.
        Lee Iacocca loved the SMU Mustangs football team and with their blessings went about adopting their logo to be used for the car long before his attendance at any legendary 1963 game. It had already been decided by this point that the car was going to be called the Mustang. The SMU Mustangs inspired the final look of the car’s logo, not the name. Still, it’s a cool story and a neat fact.
        Having owned, been around, restored, sold, studied, raced, illustrated, written about, wrecked and ruined a lot of Mustangs, their owners, their builders, their historians and their haters, there’s no need to ever fabricate any history to make the legend of this automobile interesting.

  • avatar

    Why do people keep referring to 64-1/2 Mustang? They were designated as 1965 models by Ford. The car appeared at dealers in spring of 1964 as a 1965 model.

  • avatar

    The 65 Mustangs that were actually built in the 1965 production year verses ones built in 1964 were a little different as Ford made some considerable changes. So the 64 1/2 distinction was created to identify the very early made ’65 models. These changes were mostly under the hood and to the electrical system, though there were some differences in the brake system, body panels and interior. The distinction is important to mechanics and someone restoring the car. There are no official manuals for 641/2 Mustangs and one has to often rely on manuals and diagrams for other Ford cars made during that time as official 65 Mustang manuals begin with information reflecting the cars made after the changes for 65. And to make it worse, it’s unlikely to find two 64 1/2 Mustangs that are exactly alike as Ford was constantly altering things from paint to hardware along the assembly line in the beginning, often using parts intended for Fairlanes or Mercury Comets Etc. During restoration of an original 641/2 I purchased from the original owner, I had to make hard decisions wether or not to hang on to some original odd part or interior trim knowing that if I did I’d most likely lose points at any car show because of the lack of original documentation and official knowledge of it. The only reason one would seek to own a 641/2 model now would be because you simply want one of the first Mustangs ever made.

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