I’ve mentioned this before, but it bears repeating: from the perspective of the manufacturer, dealers are the worst part of the business. Their consistent thirty-day-crunch mindset leads to all sorts of idiocy, including the “$500 Dance Contest” you see above.
There’s something appropriate about it, however:
Like the Cruze, Sonic, and Spark, “Gangnam Style” is a Korean product that has inexplicably found a wide following in the United States. One might quibble that the Cruze and Sonic are built in America, and one might respond that it’s an all-American bunch of electrons carrying the image of a man dancing like a horse while wearing a flotation device to your eyes. Given the early reports we’re hearing from the Impala launch, GM might be better off leaving all of its development work to Daewoo, er, “GM Korea”.
The decreasing number of Chevrolet dealerships, combined with the possibility of increasing Chevrolet sales, might permit GM to put a little more soft pressure on the dealers that survive the purge. When they can, they might want to follow the example below. This was given to all the Lincoln-Mercury dealers in the Seventies, along with a strong suggestion that it be used as-is:
You just know, however, that some Lincoln dealer dressed up like a chicken and did a dance on the hood of a Mark V while the phrase
flashed on the screen. Until the last dealership surrenders its franchise to the OEMs, the government, or Google, that’s just the way things are going to be.