NAIAS 2013: Lincoln MKC Live Shots
Published: January 14th, 2013
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Lincoln tries to do an Evoque by taking a Ford platform and an Ecoboost engine while going heavy on the premium.
More by Derek Kreindler
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Due to Ford's product cycle, Lincoln has begun it's revival plan with the MKZ and this new MKC at the lower end of it's model lineup. Rebuilding a luxury brand is more effective when consumers are impressed by your top line models. They are then more inclined to notice your less expensive vehicles, and maybe give them a look. There's a danger that these first new models from LMC will not get the recognition that they may deserve, and thus derail the revival plan. Rebuilding from the bottom-up is a risky strategy, at best.
This is clearly a concept; it doesn't have Ford elephant ear mirrors. Add the giant mirrors, delete the giant wheels and paint it in Rental Car Blue and here's your latest Hertz upgrade.