By on January 14, 2013

Lincoln tries to do an Evoque by taking a Ford platform and an Ecoboost engine while going heavy on the premium.


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33 Comments on “NAIAS 2013: Lincoln MKC Live Shots...”

  • avatar

    This has about as much warmth and charm as a yuppie condo on the West Coast. The side view looks like it had the life sucked out of it.

  • avatar

    What in the hell is with the partially textured/embroidered door panel? Gross! Gonna look dated in about 2 years. Perhaps it should have an “LMC” scroll instead to really amp it up ;)

  • avatar

    While they would surely acknowledge they have a long way to go, it’s apparent they’re spending a great deal of time, money and energy trying to make their stuff better. If they can deliver solid mechanical reliability with upmarket interiors (early 90’s Lexus, anyone?) Lincoln could become a formidable competitor. This sort of competition benefits all of us by producing a better product at a better price.

  • avatar

    So the “Lincoln Motor Company” strategy is to make Lincoln what Mercury should have been, premium Ford cars.

    It is probably a good economic strategy versus trying to create complete new vehicles.

    Let’s just hope that Lincoln price points for premium Fords are at reasonable levels. It would be wishful thinking if they think they are competing with Audi, BMW, Lexus, and even Cadillac price points without having cars that are unique from Ford.

  • avatar

    Looks nice

  • avatar

    I remember thinking that the “concept” MKX looked awesome too, and I was actually at the show in person. Then the real one came out and it turned out to be what it is, a generic watered down Lincoln design.

    If they are going to poach Evoque sales, they are going to have to keep it exactly as it is. That is what the Evoque itself did…all the wildness of the show car transferred straight to the street.

  • avatar

    Well, I think it’s certainly better looking than the Q5 and X3, but that really isn’t jumping over a very high bar. This is a pretty competitive segment, they’re going to have to do something pretty unique with the car if they want to stand out.

  • avatar

    I don’t care what you jerknuts say, I like it!

    • 0 avatar

      I like it too, and I like the new sedan, at least aesthetically. What concerns me is that I don’t know who would buy this vehicle.

      Obviously targeted at mass affluent women 25-50, but it will be a long time before they put Lincoln on their list of makes to consider.

      This may turn out to be Lincoln’s G8. Great product, but nobody left to buy it, and Ford finally closes the doors.

      • 0 avatar

        Part of the issue – I can’t imagine this is much less than an Evoque, at which point… why not just buy the Evoque?

        Also, I LOVE the Evoque. Gorgeous car. Wish I were in a slightly higher income bracket so as to more comfortably afford one, on lease of course.

  • avatar

    I would drive this, and that’s more than can be said for any Lincoln ever produced after the 1960s.

    Look at Kia. Their reputation was crap, but then they hired an a-list design guy and… voilà! Get the styling right and make sure it drives at least as well as the Ford counterpart. Tune the engine for a little more power and I could see this doing nicely.

    • 0 avatar

      I test drove a couple of Kias yesterday. They do look somewhat nice. But they have a loooooooong ways to go still.

      Engines are far from refined. I’ve had cars with well over a hundred thousand miles on the engines that ran smoother and quieter.

      The drivers seats for some reason forced me into slouching.. unable to sit up straight comfortably.

      I did really like the easy access they provide to changing the headlamp bulbs though.

      • 0 avatar

        Agreed. My Kia Forte EX (2010) was in the shop no fewer than 7 times (she would have been in more often, had the literal definition of “stealership” not been 45 minutes southwest of here, and had I not had to fight tooth and nail for a loaner car every time I took her in) for Stability and Traction Control completely failing, ABS shudder on completely dry pavement, tires from a company I had never heard of needing to be replaced after about 14,000 miles, etc. Not to mention the interior was cheap and super loud and she never got anywhere near the EPA estimates for gas mileage (by comparison, my 2012 Focus that replaced this Forte gets much, much better MPG despite not being rated much higher).

        I’m willing to concede to the idea that the Forte was Kia’s first true styling volley but didn’t quite have the quality their vehicles *look* like they now posess (current Optima, Rio, etc) – I say look because I haven’t test driven any of their vehicles that are newer than the first Forte. Nor do I intend to.

        Sorry, when a car company tells me that it’s my problem that my brand new, under 10,000 mile car’s safety systems fail and THEIR dealerships can’t fix it to “go to another dealership” (the next nearest one is an hour or more away) that’s when I stop rooting for said company, and stop giving them my money.

      • 0 avatar

        I drove both the Rio and Forte EX and SX. The Forte’s engine was better. Strangely, the Rio had direct injection but the more expensive Forte did not. DI on a budget Korean car is asking for trouble.

        Even more strange, there was an optioned out Optima on the lot for $35K!!

        The Forte SX was peppy, but the sport tuned suspension really turned me off, and there were a lot of weird noises in the SX that weren’t in the EX. However, that could be explained by the fact the SX I drove had 3500 hundred miles on it as it was the boss’s personal car for awhile.

        I really just didn’t like the feel of the vehicles.

        Will there ever be a truly premium hatchback on the market? I’m talking Lexus quality, with VW/Audi looks.

  • avatar

    That ugly grill design for MkTaurus and MkFusion looks very appropriate and well executed on this, thing.

    Kudos, I suppose.

  • avatar

    I really want to like this car. I really want to see Lincoln succeed.

    The grille looks better in person than in pics, when I saw one in the flesh. However it can’t escape its Ford roots when you look at it. The interior appeared to be extremely nice, but again suffering from “tarted up Ford” syndrome.

    This just feels like too little, too late. What Lincoln REALLY needs to be saved is a RWD offering with an AWD option. Something that stands out, is completely differentiated from its Ford stablemate.

  • avatar

    I like it.

  • avatar

    Reminds me of a Honda Crosstour….only without the quality.

    Ford fails yet again. Another helpless rebadge that makes Lincoln even fail at being a trim level.

    RIP Lincoln

  • avatar

    with design language like that, someone at link-colon needs his mouth washed out with soap! beyond ghastly but in keeping with the rest of the pigs in that pen (apologies to the porcine for the slur) ….

  • avatar

    Due to Ford’s product cycle, Lincoln has begun it’s revival plan with the MKZ and this new MKC at the lower end of it’s model lineup. Rebuilding a luxury brand is more effective when consumers are impressed by your top line models. They are then more inclined to notice your less expensive vehicles, and maybe give them a look. There’s a danger that these first new models from LMC will not get the recognition that they may deserve, and thus derail the revival plan. Rebuilding from the bottom-up is a risky strategy, at best.

  • avatar

    This is clearly a concept; it doesn’t have Ford elephant ear mirrors. Add the giant mirrors, delete the giant wheels and paint it in Rental Car Blue and here’s your latest Hertz upgrade.

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