Le Bailout Watch: France To Save Peugeot, Germans Say Verboten

Bertel Schmitt
by Bertel Schmitt

The French government will provide multi-billion euro guarantees to GM’s alliance-partner PSA Peugeot-Citroen via PSA’s banking arm, Reuters says. Don’t bet on it happening: There is already opposition from Germany, and wait until Brussels officially hears of the deal.

As explained in the morning, PSA is facing a serious cash dilemma. The French government is ready to provide loan guarantees between $6.5 billion and $9 billion, a reliable source told Reuters. The money will officially go to PSA’s bank, but will benefit PSA immediately. The aid would allow the bank to offer cheaper financing to car buyers, and compete with rival Volkswagen at least when it comes to cheap financing offers.

Also as explained earlier, the aid comes with strong strings attached: Reduced job cuts, French plants stay open, government and worker representatives get a seat on the board.

Also as speculated earlier in the day, it will be hard to impossible to get this package past the EU commissars in Brussels. Already, the German state of Lower Saxony says it will report the deal to Brussels as a possible breach of EU rules, writes Die Welt. Lower Saxony is a shareholder of Volkswagen, which is headquartered in the state.

Brussels has not been informed of any agreement. When notified, the EU regulator examines aid packages for compliance with strict EU rules. “The Commission ensures that there are no protectionist conditions placed on the attribution of aid,” an EU spokesman told Reuters.

In 2009, the EU Commission shot down conditions attached to 6 billion euros of state loans for Peugeot and Renault: “If the help comes with conditions, for instance to keep production in France, then these measures would be illegal and would not be approved by us,” free trade commissar Neelie Kroes said at the time. This time, the opposition likely will be stronger, as German carmakers really don’t mind seeing their French colleagues gasping for air.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Sector 5 Sector 5 on Oct 23, 2012

    Do you think GM's unlikely engagement with PSA was strategy all along to deal with Merkel and Opel..?

  • Acuraandy Acuraandy on Oct 23, 2012

    Wow, the Germans had enough sense to do what it can as one of the United States of Eurasia to try to block a huge taxpayer bailout whilst the € is collapsing, and Europe is about to be set on fire by neo-Communists.... See, they learned from their Weimar Republic economic collapse (the much storied 1m marks for a loaf of bread) that yielded the German Nazi Party which rose in the harsh economic times of the 1930s. They have been down this road before, and learned from it, hence why they are now a major international trade player. France on the other hand, always expects someone else to save their ass. Just sayin'.....

    • 28-Cars-Later 28-Cars-Later on Oct 23, 2012

      Well that's because somebody always does, seemingly inexplicably. Did you also know France is not only a declared nuclear power but also the fifth largest holder of gold in the world? All of this for effectively losing two world wars, and the First Indochina War. http://en.wikipedia.org/wiki/Gold_reserve

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