Chrysler is launching a series of “buzz cars”, a fancy name for special edition package that will ostensibly maintain consumer interest in their cars as they progress over the model cycle.
Bloomberg reports that the first buzz car will harken back to the 8 Mile-themed commercial staring Detroit native Eminem
The next phase of Chrysler’s “Imported From Detroit” campaign, which debuted with Eminem in a two-minute Super Bowl commercial in 2011, includes an 8 Mile edition of the Chrysler 200 sedan to mark the movie’s 10-year anniversary, said Olivier Francois, the automaker’s chief marketing officer. It’s also introducing a 300 Motown sedan that will be tied to Broadway’s new show “Motown: The Musical” Francois said in an interview.
The “buzz packages” such as the Gucci edition Fiat 500 and the Jeep Wrangler Unlimited Altitude, will help shore up consumer interest in between refreshes and re-designed. The 300 Glacier edition, which is “designed for all weather markets such as Denver” will feature will feature “…an active transfer case and front-axle-disconnect system that allows the car to transition between rear-wheel drive and all- wheel drive without any action by the driver”. Sounds a little like conventional all-wheel drive systems doesn’t it? Perhaps someone caught a bit too much of a buzz…