Starting with the redesigned 2013 Accord, Honda will introduce its new, ultra-efficient/more powerful Earth Dreams engine lineup. And it’s far from the most silly moniker attached to automotive technology.
Acura, of course, had their Super-Handling All-Wheel Drive. If you’ve ever watched a Japanese market product video on Youtube (or, if you’re the at Kreindlers, pulled a dusty VHS tape off the basement bookshelf), you know that it would sound great being barked out by an overly enthusiastic Japanese-speaking narrarator, but sounds slightly absurd when processed by a North American ear.
By far the silliest is “Skyactiv”, from Mazda. The technology behind it is great; ultra efficient engines, light weight and automatic gearboxes that are actually enjoyable. But is it spelled “SKYACTIV”, “Skyactiv” or “SKYActiv”. Why the name? What does it mean? At least, on the American front, “Ecoboost” is pretty descriptive, even if its more “Boost” than “Eco”.