LA Auto Show: Volvo's New Dash

Alex L. Dykes
by Alex L. Dykes

Volvo has been very quiet about new products since Ford sold the only Swedish car maker still afloat. With little fanfare Volvo has updated the S80 and XC70’s interior with a new dash and new infotainment system and this is the first time TTAC has seen them in person. The 7-inch color screen is the same as the system used in the new S60. Compared to iDrive and Audi’s MMI the system is just as slick-looking but the smallish screen size just lacks the wow factor the Germans get when passengers slip in the car. Along with the new screen Volvo has added pedestrian detection to the S80, XC70 and XC60 as well as a new adaptive cruise control system that will take your Volvo to a complete stop and hold you there until traffic resumes. Of course all this is secondary to the sexy new stitched pleather dash the S80 on the LA Auto Show floor was sporting. Sadly Volvo tells us they don’t anticipate putting these revised Volvos in the hands of the press for reviews, probably spending this precious cash to devise new and better nannies to save our bacon in the future.




Alex L. Dykes
Alex L. Dykes

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  • Volvo_nut Volvo_nut on Nov 19, 2011

    I just hope the dashboard lasts for 15 years and looks OK when I am in the market to replace my '93 940.

  • Alwaysinthecar Alwaysinthecar on Nov 22, 2011

    What's with the buttons on the center console? They look like little Pac Man faces.....

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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