Rent, Lease, Sell or Keep: 2004 Kia Spectra

Steven Lang
by Steven Lang

Kia no longer exists. Yes there is that Hyundai subsidiary now known as Kia. But before Kia Motors went Chapter 11, there was this strange Korean company that sold spasm inducing horrific vehicles.

I’m not sure any female car enthusiast would ever be happy with the name Sephia. Just saying that name alone can induce ugly flashbacks for prior owners and dealers. Sportage rhymed with ‘shortage’ and had parts that may have indeed come directly from plastic soda bottles and aluminum foil. Then there was this plain wretched thing…

Rent: I bought the 2004 Spectra GS for $1650 back in tax season. A time when dealers gleefully pay too much money for crap that nobody wants. I thought a late model Kia would be an easy sell since everyone’s dog now wants a small car with great MPG’s. The Spectra delivers on that count alone. But pretty much has lost it quite literally on everything else.

The top of the steering wheel had whittled to nearly half it’s diameter thanks to Kia’s use of cheap leftover rubbers. Or was it hardened play-doh?

The Tonka rivets that had kept the door handle assembly together had somehow melted to gristle. Not even a rattles worth of their past existence. Or the three cent grommets that had been glued to a leftover post-it note to hold the rest of it in place. I had to position three large screws from an old TV set just to keep the thing attached to the door.

Lease: Then there was the dashboard. Those who have old beater Tauruses in arid climates will be familiar with the gaping holes between the dash and the instrument cluster. As the vehicle ages the glue holding the two together gives out. Leaving a corroded glue gaping mouth as a painful reminder of Ford’s cost cutting.

In the Spectra this ‘mouth’ wasn’t measured in centimeters but BIG gaping inches. Enough space to serve as CD storage for an aftermarket stereo that was no doubt recycled from a Clinton era pawn shop.

Sell: Truth be told the Spectra has only two things worth mentioning. The mileage and the price. With 115k miles some folks would assume that the vehicle has another 70k to go. It does if it gets recycled into something else. I’m not saying this car is complete garbage. The replacement engine is quiet and the second (or third) clutch does the job.

But there is no joy here. It’s as if Kia had aspired to create a Corolla and came up with a colonic. I have received over 50 interested parties since February and with each test drive came the ubiquitous words, “Do you have anything else?”. Or “I just wish this car had…” usually finished with a disparaging remark about it’s quality levels. Which over a brief seven years have left this Kia as somewhere between Soviet and third world.

Keep: I may have to keep it until the next ‘tax season’. While the 1985 Cressida sold in a matter of hours and a 1991 Volvo 240 was bought within minutes of it coming on the lot. This Kia may indeed be the ‘unsellable car’. Joining three door minivans, V6 powered Mercury Cougars, and the Chevy Corsica as permanent fixtures in wholesale heaven.

Certain vehicles tend to celebrate birthdays and anniversaries at the auctions. The wrong car with the wrong build quality, and the wrong features, and the wrong color. Let’s visualize: just imagine an old beater with peeling brown paint and some ‘authentic’ quality quirk. No door handle. A ball of rubber bands serving as the top of the stickshift. Maybe some pliers in place of the steering wheel. That car of imminent crusher fodder may indeed be more sellable than this Kia. I screwed the pooch on this one.

Steven Lang
Steven Lang

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  • Sastexan Sastexan on Aug 10, 2011

    V6 cougars? Did you not attempt to sell to Sajeev?

    • MRF 95 T-Bird MRF 95 T-Bird on Aug 11, 2011

      The Ford 3.8 in the late 80's mid-90's was notorious for head gasket issues so much so Ford recalled a few million of them. However any of them are better than the early-mid 90's Kia.

  • Robert.Walter Robert.Walter on Aug 12, 2011

    Ford once invested 100M USD in buying some Kia equity. And used it to build either the Festiva or the Aspire crap mobile, while at the same time Kia seemed to be ripping off Ford styling cues on everything from Windstar to Jaguar... Anyhow, when the company headed south, Ford's CFO was asked if Ford would send more good money after bad. His reply was something like, in this business, 100M is not a lot, and sometimes every investment doesn't work out." My advice to Stephen: Given how crap Kia cars were, and that this is one of the pre-Hyundai crapmobiles, sell it before it strands you or starts to cost you money.

  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
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