Mexico Claims 14.2% US Market Share In January

Edward Niedermeyer
by Edward Niedermeyer

The WSJ reports that Mexico is emerging as one of the big winners the the automotive sector recovery, as Edward Solis, President of the Mexican Automobile Industry Association crows

We have a number that historically we’ve never had before. Fourteen of every 100 vehicles sold in the U.S. are Mexican-made in the month of January. Obviously, we can’t say that it marks a trend, that it’s going to continue like that, but it is very interesting that in our principal market we are growing in such a dynamic way.

Full-year US market share for Mexican-assembled vehicles was 11 percent for 2010, but with Hecho-en-Mexico cars like the Fiesta and new Jetta coming on strong, expect that to keep growing. Just don’t tell the hosts of Top Gear!

Edward Niedermeyer
Edward Niedermeyer

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  • NormSV650 NormSV650 on Feb 10, 2011

    Who is the biggest manufacturer? Ford?

  • Doug-g Doug-g on Feb 10, 2011

    I love these numbers related posts. At the end of the day it is the automobile business. I had trouble finding automobile statistics prior to discovering TTAC.

  • Dusterdude Dusterdude on Feb 10, 2011

    My issue is , during the bailouts of early 2009, the US and Canadian governments had to pony up huge sums of cash, but not sure the Mexican government did ? Unless I am mistaken ? If they didn't, it doesn't seem right that they are reaping rewards, without putting "skin in the game" when industry was on its back..

  • Daniel Jop Quintero Daniel Jop Quintero on Feb 11, 2011

    Well, as a Mexican who is young and unexperienced and also as a trainee at Isuzu Motors Mexico i understand the discomfort it causes to U.S. Americans but i also have to ask anyone to remember a Mexican built car with a bad quality reputation. We have a lot of examples of american-engineered, mexican-built cars with overall better quality than the ones built at their "home" of course with a lot cheaper workmanship ( like Jeremy Clarkson said on his 97 New Beetle review, that we are paid with chickens). Considering our gasoline and roads, , reliability is a must before safety or economy, we managed to get this sorted out, somehow. Besides from being a really small market in volume but not in variety since almost every brand either does not exist in the US or offers at least one model not offered in the US so our market is not so stubborn to car trends or preconceptions. Whats on stake for us? Not much, as a nation that is usually on financial crisis every six years or so, we have a different approach to this matter, i am far from being corny , nationalist right now, we have tremendous tax gaps and obsolete ideas about being a motoring nation but we are also far from being a newbie in the auto industry. I still want to see more engineering creation rather than assembly work, and we do have a lot on stake, our underpaid and not very appreciated workmanship and jobs same as you, Mexican goverment putting a lot of funds to save a US car maker for their mistakes? Not likely, we have to take care of our narco-war and inequity craziness first.

    • Stationwagon Stationwagon on Feb 12, 2011

      I'm a Mexican and live in Nogales Sonora, and I get paid about $80 a week, work 9 hours a day in an american owned factory. the cars I see often on these streets are old american trucks, Dodge intrepids, old Nissan sentras and Chevy Astros/GMC savannnah. Just wanted to add that. There's not a lot of Ford fiestas here, the Mexican rich tend to buy big trucks and SUVs, or well here on the border, I imagine there's more Mercs than late-model trucks in Mexico city and Guadalajara. One thing I notice is that there are more new volkswagens here than new detroit 3 cars, and Honda has about zero presence here in Nogales. Here car dealerships are a lot smaller.

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