What's Wrong With This Picture: Lights Out Edition

by Edward Niedermeyer

Published: November 30th, 2010

Well, now we know why Audi let VW have its trademark LED headlight “mascara”… it had even crazier headlights warming up in the bullpen. Here they are attached to some car that will reportedly be sold as the next Audi A6.

#3WTP #Branding #Design

Edward Niedermeyer

3 of 41 comments

Numberplates on Dec 01, 2010

I just saw a side-by-side comparison of the new A6 and the BMW 5 series and I have to say they are very alike from the side on view. You can see Audi have tried to create a valid competitor to the 5 series with this release.

Like Reply
- Carguy on Dec 01, 2010
  
  There is a difference: the new 5 series is 400 pound heavier than the last model while the new A6 is nearly 200 pounds lighter than the previous generation. LED lights or not, but to me Audi is moving in the right direction and BMW is not.
  
  Like
Kristjan Ambroz on Dec 01, 2010

hreardon, agree that it is difficult to make everyone happy (primarily at car forums) and you are of course perfectly right that he is probably more giving the general direction rather than doing specific designs. At the end of the day his success will be judged to some extent by his peers - and in that forum he has probably already had some success - as well as how well the cars designed under his aegis sold. For this the bland styling is probably not a bad direction. My beef with it is a bit personal, I find it simply a waste of talent to do the same sausage, different size approach, especially for Audi. I find that none of the current generation of Audis (with the exception of the A7 - but tastes are personal, I agree) are really ugly, just too undifferentiated. Whether that is a bad thing probably lies in the eye of the beholder...

Like Reply

MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.