When I was younger, I never thought I’d ever say “I don’t understand young people these days”. But sure enough, the other day I said the exact phrase when a friend’s daughter was explaining why X-Factor (American Idol) is the greatest show on TV. Maybe I won’t understand music matters (I think Golden Earring and Mike and the Mechanics is trendy) but at least I’ll know what young people find fashionable in the car world. Erm…not quite…
USA Today reports that Auto Pacific has conducted a survey to find out what car brands Generation Y likes. Generation Y is defined as those born around 1983. So, I bet you’re expecting a brand like Subaru to be number one, right? Nope. They came tenth. So if Subaru is number 10, what car brand do youngish people like the most?
Toyota. That’s right. Young people look for reliability and vanilla designs in the cars they buy. But I bet you think that was a fluke? Well, guess who came in at number 2? Honda. I give up trying to understand the youth of today. Honorable mentions were given Hyundai and Kia who jumped to places 6 and 8, respectively. They helped knock brands like Mazda and Jeep out of the top ten. Two brands you would have expected to be high on this list. “The fact that Generation Y has a bigger footprint in brands like Hyundai and Kia than in past years means these brands are definitely doing something right to gain Gen Y’s attention,” said George Peterson, president of AutoPacific. The top ten of Gen Y brands go like this:
Did you notice something? Where is Scion, Toyota’s supposed “Youth” brand, on that list…?