On a recent visit to HATCI, TTAC’s Michael Karesh was granted a peek at the forthcoming Hyundai coupe, known in concept form as Veloster. As our graph of the day shows, Hyundai’s never had great sales success with its front-drive coupes. At its best, the Tiburon hit 20k annual sales for a few year with the last design, but the appeal wore off and sales dropped to about half that level. And with sales of the Genesis sedan and coupe combining for fewer than 24k sales through October of this year, it seems that Hyundai isn’t setting the US coupe market afire with its rear-drive offering either. For comparison, the Chevy Camaro racked up at about 71,500 sales through October. But with 40 MPG highway apparently on-tap for this new Elantra-based coupe, the Velostiburon is on track to out-green the hybrid Honda CR-Z. And by the looks of things, it should at least give the Scion tC a run for the extroverted budget-coupe market. Could Korea’s coupe curse be on the way out?
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