Honda had been the first automaker that had the Insight to sell a hybrid in the U.S. But what about pure battery-powered ones? After a lot of hesitation, Honda will throw an all-electric Fit on the U.S. market, says Bloomberg. The plug-in will arrive in 2012, which might as well be pronounced “year of the EV.”
The car will be standard EV fare: Lithium-ion-powered, range about 100 miles between charges – on a good day. A price has not been announced. Expected volume? It “will be small” said Honda President Takanobu Ito at the Los Angeles Auto Show.
Like the colleagues at Toyota, Honda doesn’t view the EV as a runaway hit. Amazingly, also like Toyota, Honda sees hydrogen-powered fuel cell cars such as its Clarity sedan as the “ultimate” solution.
Karl Brauer, senior analyst for industry researcher Edmunds.com in Santa Monica, California, already has indentified the target group for the electric Fit: The car should “work well for fleets with predetermined routes like mail trucks and delivery trucks, especially because of the reconfigurable interior.”
More and more, there is a consensus building that the biggest small market for electric vehicles should be in 9-5 jobs at governments and companies that use the cars on carefully mapped out routes that do not stray too far form the charger back at the dock. That’s not what Musk and Fisker had in mind.