By on October 11, 2010

We all thought it was trick. We all thought Aston Martin was playing an (admittedly) funny practical joke. But no, it was confirmed. The Aston Martin Cygnet (A.K.A The Toyota IQ with a posh badge) has been confirmed for production.

Honest John reports that the Aston Martin Cygnet will go into production in 2011. Aston describes the car as a city car “that sets a new benchmark for compact luxury, building upon nearly a century of experience building high performance sports cars, luxurious long-range grand tourers and extremely competitive racing machines”. I wish I was making this stuff up. It will be built at Aston Martin’s headquarters in Gaydon (yes, it makes me laugh, too!), Warwickshire. “Whatever we do, we do right. If we do performance, we do performance; we don’t downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.” said Aston Martin CEO Dr Ulrich Bez.

But as you’ve probably guessed, this car is actually a car born from legislation. The Cygnet was born to help Aston Martin fight CO2 emission levels for car manufacturers. The Cygnet will help off-set the emissions of all those DB9’s and Rapides (you know, the fun Astons?). Prices have yet to be confirmed, though they are aiming to start around £20,000 ($32,000) according to the article, but I reckon it’ll end up around the original price of £30,000 ($47,000). £20,000 or £30,000, I’m still pretty sure I could spend that money better…

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15 Comments on “Aston Martin’s Cygnet. They’ll Actually Build It...”


  • avatar
    Jimal

    Now my friends, THIS is badge engineering in all its Cimmaronian glory.

  • avatar
    dilbert

    This will be, by far, the easiest tool to identify who is a tool.

    • 0 avatar
      Silvy_nonsense

      The plan (which could change at any time, obviously) is to only sell the Cygnet to customers who already own an Aston-Martin, so this will only be a tool to identify those who also own a very expensive, high performance sports car and also see the benefit in having a half pint car to navigate high density urban areas, avoid congestion charges in, for example, London and don’t suffer from “my pen1s is so small that I need to drive a fancy, expensive car AT ALL TIMES so every one knows, without a doubt, that I’m successful and important.”

      So, yeah, it will be a good tool to identify those folks. Frankly, since CAFE (and the equivalent regs in other jurisdictions) could kill awesome, high-performance cars, I think every true Aston enthusiast has an absolute duty to buy one of these simply to ensure that the average fuel economy of Aston products goes low enough to keep the cool, high-power metal rolling out of the factory. Frankly, I think you are a “tool” if you can afford an Aston and don’t buy a Cygnet.

  • avatar
    kkt

    I can’t wait to see Daniel Craig drive one in the next Bond flick.
     

    • 0 avatar
      Silvy_nonsense

      If I had a massive yacht, I’d buy one (or more) “regular” Astons for use on land, and buy the Cygnet to carry as a tender. It seems like the current most popular smaller cars for that use right now are the Mini and the Smart forTwo, but I’m sure the high net-worth, massive yacht owning crowd would love to have an upscale, tiny car instead.

      I could totally see Bond sneaking aboard some rich antagonist’s yacht, boning the dude’s wife, stealing something important for preserving worldwide peace, then making an escape under gunfire that involves a Cygnet blasting out the side of a yacht followed by a high speed run up the dock culminating in some kind of unnecessary, but ultimately cool jump over some obstacle or another.
       

    • 0 avatar
      Ronman

      Silvy Nonsense… Plus 1… i can visualize that… i worked on yachts and know how much of a tool yacht owners can be… i wouldn’t mind being a crew on a yacht with a Cygnet as a tender…

  • avatar
    JJ

    Born from legislation indeed.
     
    20k or 30k doesn’t really matter anyway. First of all, I think they couldn’t care less about how many they’re going to sell, as long as it is not that many. Second, the original intention was to sell this car exclusively to buyers who also buy a real Aston, or in other words, buyers who don’t care if it’s 20 or 30. I don’t know if this is still the idea, but if it is, the price makes a lot of sense for AM. It would also be a comforting thought for the more self conscious AM buyer roaming the city streets in this to know that, yes, he will look rediculous in this car, but at least some people will still know he has an AM at home, therefore negating the need for a ‘my other car is an Aston Martin’ bumper sticker, shiny rims, a plastic spoiler set and chromed exhaust tips.

  • avatar
    spyspeed

    This makes me wonder what cars will be dumped at cost in order to satisfy the 35.5 MPG CAFE.

  • avatar
    obbop

    Surely a valid selling point would be the time and cost savings in washing and waxing the minimal exterior square footage of the painted exterior.
    The savings in time could conceivably allow the owner to hold a second job or to dumpster dive for comestibles and the cost savings of purchasing the minute amount of needed wax and other protectants (interior and exterior) would allow the accumulation of capital that could, if properly used, lead to immense quantities of personal wealth that may lead to one’s personal regime and the ensuing wealth and power sure to follow.

  • avatar

    This is exactly how Porsche will survive the CAFE.

    • 0 avatar
      Davekaybsc

      With Porsche being part of VAG, shouldn’t their CAFE troubles be over? They can use the VW Polo for this, they don’t need to make their own.

    • 0 avatar
      Silvy_nonsense

      @Davekaybsc
      I’m not sure it works that way. The legislation (read it here http://www.nhtsa.gov/nhtsa/Cfc_title49/ACTchap321-331.html#32901) is not super specific (OK, its as confusing as you’d expect) about the definition of a “manufacturer”, but it does say its someone who makes -or imports- vehicles. The data on fines paid shows the fines of foreign makers being paid by their U.S. subsidiaries (the importer) not the parent company ( http://www.nhtsa.gov/cars/rules/cafe/FINES-COLLECTED-SUMMARY.html ). Its possible that since Porsches and VW’s are imported by separate legal entities, they don’t get to combine data.

      I’m just guessing and don’t have the expertise or legal background to say anything even close to definitive, but I think that its fair to say that the fact that Porsche is ultimately owned by VW is no guarantee of anything. Also, the fines data only goes up to 2004, but VW is on the list, which surprised me.

      The act also treats the calculation of domestics and imports separately, so Ford owning Aston Martin, for example, wouldn’t have helped, even if the calculations are made at the parent company level.
       

  • avatar
    MRF 95 T-Bird

    Why can’t Aston design a sun $100 K oradster/coupe that gets 30+ MPG thus having an entry-level car and not saome badge-engineered Toyota

  • avatar
    M 1

    Cygnet? I always get their names mixed up. Which Horseman of the Apocalypse is this one, again?

  • avatar
    psarhjinian

    Justin Berkowitz’ bit at Metacars was the definitive take on the Cygnet.


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