By on August 5, 2010

In Europe, hybrids are treated as the work of the devil. In America, hybrids are more a statement of political leanings. Japan is downright hybrid-kichi (crazy). Exhibit A: Toyota’s Prius sales.

Cumulative sales in Japan of Toyota’s hybrid vehicles have topped the 1-million mark,  in the rest of the whole wide world 1.68 million units were as of July 31, 2010, says Toyota.

In July, sales of hybrid cars and energy-efficient smaller models were strong in Japan, says The Nikkei [sub]. There is strong demand before subsidies for environmentally friendly cars expire in September

Toyota’s Prius hybrid topped the Japanese charts for the 14th straight month in July. Prius sales in Japan rose 24.3 percent  year on year to 34,456 cars.

Honda’s conventional Fit subcompact came in second, with sales rising 6.6 percent to 18,141 cars. The Fit overtook Daihatsu’s Tanto minivehicle, now in third place.

Get the latest TTAC e-Newsletter!


One Comment on “Japan Is Hybrid Kichi...”

  • avatar

    The anti-Toyota witchunt that the GM-owning U.S. government and unions unleashed in America carries very little weight in Japan. And Prius was not affected by any real recall such as the U.S.-made rusty frames, or the miniscule number of bad front driveshafts. So it’s hardly a surprise Japanese buy their Priuses, especially with incentives.

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • pacificpom2: The most telling indictment of the car industry in Australia was told by the ex boss of Mitsubishi...
  • anomaly149: Why on earth would anti-trust regulators in Japan or the US care about Nissan and Mitsubishi...
  • uofsc93: The rear of the old one looked like Darth Vader’s helmet. This one looks like a Cylon Raider.
  • Dan: “Biggest complaints were TINY gas tank” GM has been doing this to many of their vehicles, they knock...
  • JohnTaurus: Hey man, hope you’re subscribed so you will see this, assuming that is the case, I ran across this...

New Car Research

Get a Free Dealer Quote


  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States