By on August 11, 2010

BMW snagged the top spot last month, but Lexus and Mercedes are still battling for the top spot in year-to-date luxury brand sales. Lincoln and Mercury are running at less than half the rate of Buick and Cadillac, while Saab’s year-to-date number is nearly on par with its next-nearest rival Jaguar’s monthly number. Infiniti pulled ahead of Audi in YTD and monthly sales in July, as both brands prepare to overtake the canceled Mercury brand in the YTD sales race, and start chasing Acura. It continues to be a rowdy year for the luxury brands…

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30 Comments on “Chart Of The Day: Luxury and Premium Brand Sales, July And Year-To-Date...”


  • avatar
    mjz

    Add Cadillac and Buick together and GM really dominates this segment.

  • avatar
    philadlj

    Caddy and Buick need a lot more products if they ever want to be in that top tier of luxury marques. Right now they’re making do with twelve – combined. Three of those – the DTS, STS and Lucerne, will be bowing out soon. Not bad for fourth and fifth place. Meanwhile Merc, BMW and Lexus have vehicles of every conceivable size, shape, and style.

  • avatar
    Z71_Silvy

    Further proof Lincoln should have been killed ALONG with Mercury.

    • 0 avatar
      carguy

      Z71_Silvy: Surprise us all one day and have something positive to say about Ford.

    • 0 avatar
      EChid

      Keep in mind that Mercurys are cheaper, AND they may have special deals on them b/c Ford wants to dump them (I say MAY because I live in Canada, so I have no idea what Mercury is doing besides ceasing to exist)

    • 0 avatar
      Z71_Silvy

      Z71_Silvy: Surprise us all one day and have something positive to say about Ford.

      The Falcon is an amazing car that has a proper V8 under the hood and proper RWD. The rear suspension should also be under the Mustang.

      Keep in mind that Mercurys are cheaper, AND they may have special deals on them b/c Ford wants to dump them (I say MAY because I live in Canada, so I have no idea what Mercury is doing besides ceasing to exist)

      Mercury has outsold Lincoln for AT LEAST the last 10 years. And, more recently, Mercury’s dated lineup has handily outsold Lincoln much newer (but still mediocre rebadged) lineup.

      Both brands (well…trim levels) serve no purpose and should have been canned. It was very short sighted to keep Lincoln around. Nothing they rebadge is appealing. Ford doesn’t have the first clue as to where Lincoln really is on the ‘luxury scale’. And as such, their mediocre rebadges are severely overpriced.

      GM knows where Buick is on the ‘luxury scale’ and as a result, their sales are far, FAR better than Lincoln’s.

      Lincoln failed to move 1K MKTauruses last month…and the rebadged Flex still hasn’t broken the 1K mark.

      Lincoln is surviving on the Navigator…a product that’s about as old as the Town Car.

    • 0 avatar
      NulloModo

      A couple corrections –

      The current Navigator was new for 2007, though it is due for a refresh soon.

      The average age of the Mercury lineup isn’t any older than the Lincoln lineup, save for the Mountaineer, which has no Lincoln equivalent. The Milan was redesigned for 2010, the Mariner was redesigned in ’08/’09.

    • 0 avatar
      BDB

      Eh, Lincolns are nice. Not Mercedes/BMW/Audi level nice (not to mention prestige), but nice. Basically where Mercury used to be. Since I don’t care about badge snob-appeal I wouldn’t be ashamed to buy a base MKZ. Living in the semi-tidewater south, having cooled seats would be reason enough to pay the premium over a loaded Fusion, and I like the optional contrast piping on the leather seats.

      Sadly for Lincoln, though, the LaCrosse is an even better car than the MKZ, and better separated from the Malibu than the MKZ is from the Fusion.

      NulloModo, I’m curious, once dealers are consolidated into Ford-Lincoln stores will Lincoln have a stand-alone building or be sold right along Fords in the same showroom? If the latter, do you think it will turn off potential customers if the executive looking at an MKS EcoBoost has to rub shoulders with the college kid buying a Fiesta?

      Oh, and Silvy/Matt/P71/Realist, surprise us all and say something nice about North American Ford!

    • 0 avatar
      NulloModo

      BDB –

      Ford wants separate buildings for Lincoln in combined dealerships where it’s possible. Currently, they are being pretty lax about the requirement due to the current economy and many dealers not having tons of extra cash to throw into new construction.

      The most recent corporate design recommendation for Lincoln-Mercury dealers is actually a great looking building, modern, luxurious, and clean. Hopefully the stores that have already invested will be able to keep putting them to good use.

      While I sort of see your point, I don’t completely agree. Why should a Lincoln customer be treated better than a Ford customer? They are paying more, sure, but they are getting more car for the money. I’m not saying a Lincoln customer should be treated poorly, but rather every customer coming in to the dealership should get the same level of respect and attention, so whether you are spending $14K on a Fiesta, or $67K on a Navigator L, your needs should be met and the experience should be great for you.

      While I am sure there are some people out there who are stuck up enough that they would be put off by buying a car next to someone from a lower income bracket, they don’t sound like the kind of people I’d like to deal with. If in the end someone feels that spending the extra $10,000 over a Lincoln for a comparable model from Audi, Mercedes, or BMW is worth it for the snob appeal, the designer coffee in the showroom, and the lack of average middle class people walking around at the same time, then I don’t feel bad about losing their business.

  • avatar
    Lorenzo

    Chrysler is no longer luxury OR premium? They had to have sold more (300s) than Saab.

    • 0 avatar
      educatordan

      That’s an interesting quandary. A 300 with leather and any engine cept the 2.7 is Luxury, they did compete in the American Luxury Barge comparo. But they also sell the PT Cruzier and 4 banger Sebrings with cloth interiors.

  • avatar
    mtypex

    If you’re going to put in Mercury, you gotta put in Chrysler.

  • avatar
    EChid

    YAY Acura! Everyone says bad things about you, but I knew you could stay somewhat competitive…ish.

    But seriously, you need to get Cadillac and Buick out of there. And why is Infiniti so low?

    • 0 avatar
      educatordan

      Because a large chunk of the population doesn’t know what Infiniti is. My girlfriend asked me about a car she had seen and described the logo. I told her it was an Infiniti and it was Nissan’s luxury division. “You know, like Acura belongs to Honda.” “Acura’s are made by Honda?” she said.

      We saw an Infiniti in a parking lot and I pointed out the logo just to be sure I had identified it correctly from her description. “That’s it,” she said, “it looks like someone was drawing the female genitaila and ran out of ink.”

    • 0 avatar
      EChid

      LOL. educatordan, your girlfriend officially wins.

    • 0 avatar
      KGrGunMan

      I kid you not, I was in a nice higher end restraunt a couple weeks ago and there were 2 women and a man talking (a mother in her late 60′s/early 70′s and a daughter in her late 40′s/early 50′s with the daughter husband in his 50′s) the mother said she was thinking about buying an infiniti and the the daughter said she’d stay away from infiniti because toyota was having all these recalls and toyota owned infiniti, so the daughter recomended to her mom that she buy a lexus insted and the husband agreed.

      people have no clue who owns who in the car world.

      thats how GM was able to sell the same car rebaged 7 times under different names.

  • avatar
    twotone

    People are still buying Saabs?

    Twotone

  • avatar
    drifter

    The fact that overrated (by press)/unreliable Audi trails both Acura and Infiniti proves that car buying public has lot more sense/knowledge than so called auto journalists.

    • 0 avatar
      BDB

      Acura is on the level of Buick and Lincoln, not Audi. For example, they don’t have anything like the 7-Series/A8/S-Class/LS.

      For that reason I wish this monthly chart would be separated into true luxury brads (Audi, BMW, Mercedes, Jaguar, Infiniti) and premium brands (Buick, Lincoln, Acura, Saab, Volvo).

      Cadillac? I hope they’ll be a real luxury brand in five years, but right now they’re barely above Buick. They’re just a premium brand until they have a real 5-Series and 7-Series competitor and ditch the low-rent SRX. A vehicle along the lines of the SRX would fit perfectly in the buick lineup, though. A shame they wasted it on Cadillac.

    • 0 avatar
      NulloModo

      Infiniti doesn’t have anything like the 7 series/A8/S-class/LS either. The Q45 was really the only Infiniti I’ve ever been drawn towards, they should bring it back.

    • 0 avatar
      BDB

      NulloModo–

      You would enjoy reading this then:

      http://www.beaterreview.com/?p=13

      Actually that site in general is a fun read, with any review they do. Well-written and hilarious.

    • 0 avatar
      SomeDude

      @NulloModo
      You can still have the Q45… well, almost. It’s called the Lincoln Town Car.

    • 0 avatar
      NulloModo

      BDB –

      Thanks for the tip, I’ve never seen that site before, it’s great.

  • avatar
    drifter

    Acura is on the level of Buick and Lincoln, not Audi. For example, they don’t have anything like the 7-Series/A8/S-Class/LS.

    How many A8 did Audi sell? Rest of the Audi lineup is glorified FWD sedans mostly based on plebeian VWs (which by the way is getting the rear kicked even by Hyundai), same as Acura.

    • 0 avatar
      BDB

      How many LS 400s does Lexus sell? Their best-selling models are glorified plebeian sedans and crossovers based on Toyota platforms.

      See how easy that was?

      It’s not how many the sell–it’s the fact that they HAVE world-class, range-topping cars. That’s a big part of what makes a luxury brand. And it’s what Cadillac sadly lacks.

    • 0 avatar
      George B

      BDB, I’d at least give GM luxury car credit for the CTS in sedan, coupe, and station wagon form. I’m not attracted to the CTS, but I respect the fact that the CTS is very well separated from lesser GM cars. Bonus points for offering the CTS-V. OTOH, why does the Audi A4 only offer a CVT as their automatic option while the Volkswagen CC and GLI offer the DSG automated manual?

    • 0 avatar
      drifter

      How many LS 400s does Lexus sell?
      About 5 times as many A8. The Prius alone outsold VW in certain months.

      Unlike Lexus, Cadillac and Inifiniti which has dedicated RWD platforms, Audi is can only compete with p!mped up fwd sedans just like Acura but not doing a job of it a far as sales charts are concerned.

    • 0 avatar
      th009

      @Drifter, you should get your facts straight. While the A3 is based on the same platform as the Golf and (outgoing) Jetta, and the Q7 shares the platform with the Touareg (and Porsche Cayenne), the rest of the Audi lineup is built on Audi-specific platforms. Longitudinal vs transverse engines should give you a clue …

  • avatar
    marjanmm

    Is Infiniti sold only in North America? I mean 10K units a month isn’t much more than the 100K a year Alfa Romeo has come down to and is consequently unprofitable and close to be killed off.

    100K or so a year cannot possibly be enough to maintain a range of world class BMW chasing rear-wheel drive cars so different to standard Nissans and Renaults.

  • avatar
    Rain

    Well, to the uninformed consumer/non-enthusiasts (like 90% of buyers), if you asked them what they thought is a luxury brand, the 1st brands that would come to their mind is BMW/Mercedes and perhaps Lexus.

    Also I’m surprised how Audi is getting its ass kicked by GM/Acura/Infiniti and even Mercury (LOL), despite all the hype of how awesome their cars look, class-leading interior, sporty yet refined performance, etc etc.


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