Nissan wants to invest “the Americas” with three new low-cost subcompacts, made in Mexico by their Aguascalientes factory that can crank out 300,000 units a year. The cars are based on the Nissan’s V-platform. The Nissan March (known outside Asia as the Nissan Micra) is currently being made in Thailand and re-imported to Japan. It sells there for around $10,000.
According to The Nikkei [sub], Nissan will start making a March/Micra hatchback early next year in Mexico. A sedan and a MPV will follow by 2013. If demand exceeds the capacity of the Aguascalientes factory, Nissan’s Cuernavaca plant can lend a helping hand.
According to the Nikkei, Nissan will sell 20 percent of the three new cars in Mexico and the remainder “throughout the Americas.” Supposedly, they are looking south first, where “booming economic growth is expected to lift income levels in Central and South America,” and where “affordable subcompacts are wheeling into the spotlight as entry cars for first-time buyers.” A free trade agreement between the U.S., Chile and other neighboring nations, helps. Of course, Nissan also casts an eye further north, because “demand for gas-sipping subcompacts will grow in the U.S. as a result of tighter emissions standards.”