As the Beijing motor show draws to an end on Monday, the cars on display will be rolled on car carriers and shipped back home. All except for 40 luxury cars with a combined value of $22m. They have been snapped-up at the show, they will remain in China, and their makers can save the money for the long trip home.
The most expensive car of the show, the Bugatti Veyron 16.4 Grand Sport, with a price tag of $5.6m was “snagged on the first day,” says China Daily. According to the paper, “the car is exceptionally rare, with only 300 available worldwide, and it sells for 2.65 million Euros in Europe.” That comes out to $3.5m MSRP in Europe. Mark-up, title and taxes in China must be considerable.
The car will actually go back to France first, where it will be “revamped” before it will be shipped back to the customer in China.
Maserati sold five of the six cars on display at the show. “Another 10 will be delivered in six to eight weeks, after the cars are customized to the customers’ requirements,” said Gao Mengxiong, Maserati China’s sales manager. Compared to the Veyron, they are a bargain. Each car sells for about $366,000. Maserati wrote sales of about $5.4m. That should have paid for the booth.
At Rolls-Royce, a representative said: “We are going to get big orders at this auto show, based on my former experiences.” One customer bought the Rolls-Royce Ghost on display. According to stories circulating in Beijing, the buyer was a 20 year old girl.
Except for three cars that were brought for display purposes only, Porsche sold all eight cars at the show within the first three days. The most expensive one sold for more than $290,000.
When the show closes, organizers expect a total of 800,000 visitors. On Saturday, the start of the three-day Labor Day holiday, 145,900 people mobbed the show. According to China Daily, “more than 2,100 car-makers from around the world” demonstrated their technologies and products at the show. And here we were told that the world only has room for less than 10 auto makers.