US-market details about the long-awaited 2010 Saab 9-5 are starting to emerge, and they’re painting a bit of a frightening picture for the struggling entry-luxe brand. In order to capitalize on the desperation of Saab fans who nearly saw their beloved brand give up the ghost several times in the last year, Saab is releasing the 2010 9-5 in Aero spec only until the 2011 model year begins. Did we mention that, including destination charges, the 300 hp AWD flagship model will get you only ten bucks change for your $50k check?
A 2.0 turbocharged base 9-5 will retail for “under $40k” according to Saab, but it won’t be available until the 2011s arrive. For comparison, the previous (2009) 9-5 Aero (with a 260hp turbocharged four and FWD) started at a scant $41,425 (before incentives), and a 2010 BMW 535i with a 300hp turbo-six starts for less than two grand more than the new 9-5 Aero, at $51,250. Oh, and short of checking every option and accessory box on a top-trim Buick LaCrosse, there’s no Epsilon II-platformed car on the US market that even comes close to the 9-5 Aero’s price tag (at least until the Cadillac XTS arrives). Given how big of a step up in price the 2010 9-5 represents for the brand, and considering that Saab’s Q1 2010 sales fell under 1,000 units, this new model will be a tough pill to swallow for all but the most die-hard, desperate Saab fans.