Peugeot Goes Dddde Extra Kilometre

Cammy Corrigan
by Cammy Corrigan

The U.S. has its hypermiling. Europe has its hyperkilometreing. In a European orderly fashion, of course. Germany has its Sprit-Spar-Meisterschaft, formerly sponsored and dominated by Volkswagen, now sponsored and dominated by Toyota. France has the Peugeot Eco Cup.

This is a competition in which different Peugeot (surprise, surprise) models are driven by everyday drivers to see if they can meet or beat official fuel consumption figures. The cars were driven 1000km on French and Swiss roads in wintery conditions (that must have been a picturesque drive). The results of the 2010 Peugeot Eco Cup are in (via The Auto Channel).

The Peugeot 308 (which is the size of a Ford Focus or Toyota Corolla) achieved an impressive 89.95mpg. In close second was the model down from the 308, the 207 which got 87.10mpg. The third and fourth positions were the biggest surprises. The Peugeot 5008 (which came third) 84.77mpg and the Peugeot 3008 (which came fourth) got 79.10mpg. Both of these cars are big CUV’s. But these figures are small in comparison to the mpg figures which John and Helen Taylor from the UK got in their Peugeot 308. They achieved a world record breaking 126mpg.

Naturally, Peugeot wanted to extol the virtues of these figures, and Jon Goodman, MD of Peugeot UK did just that by saying “This project has proven two things; that there are a lot of people out there interested in doing their bit for the planet by stretching fuel economy to the max; and that this can be achieved in standard Peugeot … cars”

You may notice I’ve deleted a certain word from the quote. In case you are wondering, it starts with a “D” and ends in an “iesel.” All of these cars which achieved very good mpg figures all ran on diesel, that fuel which the U.S. isn’t overly keen on. And now that PSA and Mitsubishi aren’t tying up, there’s probably very little chance of them going stateside. For the history buffs: During the VW regime, the Sprit-Spar-Meisterschaft was always won in a Diesel. After Toyota took over in 2009, the winner’s car remained a closely guarded secret. All we know is that Klaus Wolter, the 2009 Sprit-Spar-Champ, received a Prius as a first prize. How he won it seems to be under NDA.

Cammy Corrigan
Cammy Corrigan

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  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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