No More GM Mills For Suzuki

Bertel Schmitt
by Bertel Schmitt

Suzuki is saying sayonara to plans of hybrid and V6 equipped versions of their new Kizashi sedan. It’s not that they are against those mills. They just don’t like the company that makes them. That company is GM.

Automotive News [sub] points out that “those versions were meant to use technology borrowed from General Motors.” Just in case anybody had forgotten it, AN reminds its readers that GM sold its 20 percent stake in Suzuki in 2008. In December, Volkswagen agreed to become Suzuki’s biggest shareholder by taking a 19.9 percent stake.

Canceling the Kizashi Hybrid and Kizashi V-6 didn’t come easy to Suzuki. If you have a mid-sized sedan, you better have a V6, or a hybrid, or preferably both. Suzuki’s new beau to the rescue.

Suzuki has dispatched a team of engineers to Wolfsburg, to go over VW’s offerings. “We would be happy with a small V6 or a turbo-four,” said Steve Younan, director of product planning at American Suzuki. VW has a dizzying array of V6, and turbo everything engines. Both in their gasoline and diesel variants. How about a blown 3.0 V6 24v TFSI, good for 329 bhp? That would be nice in a Suzuki. Younan says that “the Kizashi suspension is not at its limit. We are trying to be an affordable performance brand.” The guys in Wolfsburg will set you right up.

VW’s hybrid offerings are nothing to write home about (they are working on it,) hence Younan won’t even mention them.

Instead, Younan is driving a hard bargain with his new stockholders in Deutschland: “We are looking at VW’s cost structure and their offerings. We want to keep our cars reachable to mere mortals.” Come on, Steve, this is Volkswagen, the People’s Car Factory, you think they’ll overcharge you?

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • James Mackintosh James Mackintosh on Mar 31, 2010

    how about porting the 3.2L VR6 into the Kizashi? Or maybe just turbocharging that 2.4L motor? It's not like the Kizashi REALLY needs a heavy V6 over the nose.

  • Willman Willman on Mar 31, 2010

    Whew! Thank GOD! Smart Suzuki. They got away from that unreliable GM crap for ... Wait; who?

    • Russycle Russycle on Mar 31, 2010

      2nd comment I've seen on TTAC today that made me laugh. The blogs are good, but the comments keep me coming back. Best and brightest indeed!

  • Buckwheat It seems like there should be SOME market left for a domestic intermediate or full-size sedan. I have a CUV, a Camaro, and a couple pickups, but I would buy a new car immediately if somebody built a car similar to my 2000 Lesabre. It's a beater but is quiet, rides smooth, has good outward visibility, great comfy seats, 30 mpg highway.
  • Ravenuer Just curious, will the next installment cover the 59-60 Italian made Caddies? They're my absolute favorite Caddy.
  • Lorenzo Yes, more sedans, but NOT "four-door coupes" with low, sloping rooflines. There's a market: The Malibu sold only 39,376 in 2021, but 115,467 in 2022, and130,342 last year. Surely GM can make money at that volume, even though it's the 4-D-C design. Auto executives need to pay less attention to stock price and more to the customers.
  • 1995 SC The sad thing is GM tends to kill cars when they get them right, so this was probably a pretty good car
  • Mason Had this identical car as a 17 year old in the late 90's. What a ball of fun, one of many I wish I still had.
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