Click to enrage … we mean, enlarge
According to the MSM and many on-line pundits, the NHTSA has been drowning in customer complaints about Toyotas for years. Supposedly, the warnings were thrown in the wind.
Edmunds went through the pain of sifting through NHTSA’s complaint database from 2001 through Feb. 3, 2010 . After the counting was done, Edmunds came to a startling conclusion: The deluge of complaints is a myth, to put it charitably. “Fabrication” would be a better word. Amongst 20 brands, “Toyota ranks 17th among automakers in the overall number of complaints per vehicle sold,” says Edmunds. NHTSA’s own data shows: Only drivers of Mercedes Benz, Porsches and Smarts have less to kvetch than Toyota owners.
According to the hard data, Land Rover owners complain the most about their vehicles. Much to the horror of Germany’s Autohaus, “inordinate amounts of complaints come from VW drivers.” Volkswagen ranks 4th in NHTSA’s hall of shame. Two days ago, Christian Wulff, Premier of Lower Saxony, 20 percent owner of Volkswagen, warned about Wolfsburg complacency: “The troubles of the competition should be a warning to undertake everything so that the same doesn’t happen to oneself.”
The most complaints in the database, 25.3 percent of the total, concern GM cars. Relativized by GM’s large market share, this lands GM on place 11. Ford, where quality is job one, gets more complaints per car than the cross-town rival. Chrysler, the other ward of the state, ranks 7th. Volvo, supposedly the pinnacle of safety, created even more complaints per car: Place 6.
Edmunds points out that these are raw “complaints filed by individuals.” The complaints are “not checked for accuracy by NHTSA.”
In the blood & guts dept., Edmunds tried to get hard numbers about deaths and injuries, but decided that it’s an exercise in futility. “It quickly became clear that the data is unreliable,” says the Edmunds press release. “For example, one complaint indicated that 99 people had died in one vehicle as a result of an accident. It should also be noted roughly 10 percent of total complaints appear to be duplicates.” Which may explain some of the confusion, and some of the wild numbers circulating with no dependable source.
“No one should overlook the issues raised by the Toyota recalls, but it is important to keep things in perspective,” said Edmunds’ CEO Jeremy Anwyl. “A broader view shows that consumer complaints reflect an industry issue, not just a Toyota issue. As Toyota’s experience in recent months clearly demonstrates, it is no longer an option for car companies to dismiss consumer complaints, even if the event is difficult to replicate or diagnose.” Looking at the list, car companies have their hands full.
Edmunds and NHTSA’s own data prove that there is a witch hunt and mass hysteria that are not born out by hard facts. Whether the witch hunt and mass hysteria have been created, or are just exploited by other interests, is left as an exercise to the student. Conspiracy theories? Henry Kissinger pointed out that even the paranoid have enemies. By the dubious virtue of being the world’s largest auto maker, Toyota has no shortage of enemies. And a lot of reason for paranoia.