Unconvinced by electrification plans, Porsche’s new boss Michael Macht publicly joined the fray. He doesn’t mince words. “What’s happening here borders on a trade war,” said Macht yesterday evening, while Das Autohaus took notes. “We’ll keep at it. The German auto industry will not give up territory over there unnecessarily.” Financial Times cited Macht as saying that “the Americans are spoiling for a fight.”
If it should come to a blood-letting, the Germans won’t trot to the slaughterhouse as cheerfully as their Japanese colleagues. GM is running around in Europe with its begging bowl. Watch how the needy ward of the American government is being treated in Germany.
As far as Porsche is concerned, the USA is still their largest market, but sales were down 40 percent last year. China is (after Germany) their third largest market and is growing rapidly. For Porsche’s new parent VW, the situation is even more pronounced. In a trade war, they could retreat from the U.S.A. and would barely notice it. Except in their books: VW is losing money stateside. The battlefield of the auto business is Asia.