An Interrogation - Tales Of Terror From Toyota City Volume 3

Bertel Schmitt
by Bertel Schmitt

No politician worthy of your vote will pass up on the chance of publicly bashing the heads of foreign corporate types with deep pockets. And so, the Senate will convene its Committee on Commerce, Science and Transportation next Tuesday. They will repeat this week’s grilling until perfectly good Kobe steak is well done and reduced to dog food.

Tuesday’s cast will consist of familiar faces: Ray LaHood will again “go into the weeds” and hold Toyota’s “feet to the fire” until all cars – well, at least those of Toyota, will be “100 percent safe.”

Smooth Yoshimi Inaba, Prez. of Toyota Motor North America will bring his baritone to bear. The congress casting crew was obviously dissatisfied with Akio Toyoda playing the role of the duplicitous villain. He will not be called and can (phew…) go home to Toyota City.

Instead, the Senate has extended a cordial invitation to Toyota’s Executive Vice President Shinichi Sasaki to come and get barbecued by the esteemed embers of the committee. “Sasaki is effectively in charge of making recall decisions at the Japanese automaker,” writes The Nikkei [sub] today, glad that “the announcement ended speculation that Toyota President Akio Toyoda might also be grilled.”

Surely, the elected embers are all students of the great James Madison, who said “The means of defence against foreign danger, have been always the instruments of tyranny at home. Among the Romans it was a standing maxim to excite a war, whenever a revolt was apprehended. Throughout all Europe, the armies kept up under the pretext of defending, have enslaved the people.”

Deep insights, which should always be kept in mind when politicians start pointing the finger abroad during tough times at home. All that perceptiveness will most likely be for naught – again. It didn’t keep Madison from starting the war of 1812, highlights of which were: Trade restrictions that led to the war, the capture of Detroit, and the burning of the White House. Students will also remember how it ended: All were exhausted and went home. Then, a new era of good feelings ensued.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
3 of 17 comments
  • VLAD VLAD on Feb 26, 2010

    The video was very confusing. Looked like Obama Health Care.

  • David C. Holzman David C. Holzman on Feb 26, 2010

    VLAD, you'll change your tune when your health insurance company dumps you in the middle of your chemotherapy

    • YotaCarFan YotaCarFan on Feb 26, 2010

      One can always be proactive and (1) pick an insurance company with a good track record thanks to the free market, (2) save money and buy their own medical services, (3) take out a loan to pay for services not covered by insurance and/or savings, (4) negotiate a discount with the free market doctors/hospitals, (5) opt for treatment at a research institution (reduced cost/free but you're a guinea pig), (6) use Medicare, (7) use Medicaid, or get free treatment at the emergency room. The current system assumes people will take responsibility for their needs (save money or buy quality insurance), and provids a few taxpayer funded safety nets. The Obama approach is "one size fits all" - regardless of one's level of responsibility the services are the same; but, only the workers pay. BamsterCare *will* have cost control measures just like private insurance; Britain's system is an example of nationalized care and it is far from optimal. It just hasn't been publicized much. The various bills in congress have formulas for determining how much to spend on people based on age, for example. (The very old and very young are less likely to get care than people in the teens, 20s, & 30s.)

  • W Conrad I'm not afraid of them, but they aren't needed for everyone or everywhere. Long haul and highway driving sure, but in the city, nope.
  • Jalop1991 In a manner similar to PHEV being the correct answer, I declare RPVs to be the correct answer here.We're doing it with certain aircraft; why not with cars on the ground, using hardware and tools like Telsa's "FSD" or GM's "SuperCruise" as the base?Take the local Uber driver out of the car, and put him in a professional centralized environment from where he drives me around. The system and the individual car can have awareness as well as gates, but he's responsible for the driving.Put the tech into my car, and let me buy it as needed. I need someone else to drive me home; hit the button and voila, I've hired a driver for the moment. I don't want to drive 11 hours to my vacation spot; hire the remote pilot for that. When I get there, I have my car and he's still at his normal location, piloting cars for other people.The system would allow for driver rest period, like what's required for truckers, so I might end up with multiple people driving me to the coast. I don't care. And they don't have to be physically with me, therefore they can be way cheaper.Charge taxi-type per-mile rates. For long drives, offer per-trip rates. Offer subscriptions, including miles/hours. Whatever.(And for grins, dress the remote pilots all as Johnnie.)Start this out with big rigs. Take the trucker away from the long haul driving, and let him be there for emergencies and the short haul parts of the trip.And in a manner similar to PHEVs being discredited, I fully expect to be razzed for this brilliant idea (not unlike how Alan Kay wasn't recognized until many many years later for his Dynabook vision).
  • B-BodyBuick84 Not afraid of AV's as I highly doubt they will ever be %100 viable for our roads. Stop-and-go downtown city or rush hour highway traffic? I can see that, but otherwise there's simply too many variables. Bad weather conditions, faded road lines or markings, reflective surfaces with glare, etc. There's also the issue of cultural norms. About a decade ago there was actually an online test called 'The Morality Machine' one could do online where you were in control of an AV and choose what action to take when a crash was inevitable. I think something like 2.5 million people across the world participated? For example, do you hit and most likely kill the elderly couple strolling across the crosswalk or crash the vehicle into a cement barrier and almost certainly cause the death of the vehicle occupants? What if it's a parent and child? In N. America 98% of people choose to hit the elderly couple and save themselves while in Asia, the exact opposite happened where 98% choose to hit the parent and child. Why? Cultural differences. Asia puts a lot of emphasis on respecting their elderly while N. America has a culture of 'save/ protect the children'. Are these AV's going to respect that culture? Is a VW Jetta or Buick Envision AV going to have different programming depending on whether it's sold in Canada or Taiwan? how's that going to effect legislation and legal battles when a crash inevitibly does happen? These are the true barriers to mass AV adoption, and in the 10 years since that test came out, there has been zero answers or progress on this matter. So no, I'm not afraid of AV's simply because with the exception of a few specific situations, most avenues are going to prove to be a dead-end for automakers.
  • Mike Bradley Autonomous cars were developed in Silicon Valley. For new products there, the standard business plan is to put a barely-functioning product on the market right away and wait for the early-adopter customers to find the flaws. That's exactly what's happened. Detroit's plan is pretty much the opposite, but Detroit isn't developing this product. That's why dealers, for instance, haven't been trained in the cars.
  • Dartman https://apnews.com/article/artificial-intelligence-fighter-jets-air-force-6a1100c96a73ca9b7f41cbd6a2753fdaAutonomous/Ai is here now. The question is implementation and acceptance.
Next