GM Chairman Scares Execs With Actual Expectations

Edward Niedermeyer
by Edward Niedermeyer

Fritz Henderson got a thumbs-up from the Board of Directors just days ago, but it seems that Chairman Ed Whitacre doesn’t want anyone to get comfortable. The Freep‘s Tom Walsh just posted a column describing GM execs as “rattled” by Whitacre’s recent revelation that at the New GM executives must earn their keep.

On Wednesday, Whitacre told a group of GM salaried staff — in one of several “diagonal slice” meetings, so called because they mix people from all levels — that he expects to see lots of changes in the next 12 weeks. Changes every day.

So, is the party over? Surely GM’s brass knew that there would be some accountability, someday. Right?

‘I found it stunning,’ one GM executive told me Thursday, after hearing that Whitacre had spoken so pointedly to the employee group about the urgency of producing visible changes in 12 weeks . . . Another GM officer described Whitacre as ‘frighteningly direct’ in conversation, making it clear that every top executive’s job at the automaker is on the line, and that heads could roll in the next two or three months if there’s not significant progress in vehicle sales, market share and profitability.

Stunning? Frighteningly direct? Whitacre is merely doing the minimum required to get GM ready for an IPO planned for next summer. The White House wants out of GM, and the UAW would probably like to dump its equity as well. But who’s going to buy in if GM doesn’t radically turn itself around over the next 9 months?

And really, how are they going to turn sales and market share around? The problem with Whitacre’s scare-’em-into-competence approach is that all the incentive is to make GM look good in the short term. Which means temptation to cut corners on long-term strategy to pull off the IPO. The terrified reaction to Whitacre’s tough talk proves that GM culture change hasn’t changed. Will turmoil and turnover at the highest levels right now really make a difference in time for next Summer’s IPO?

The IPO delay watch begins now.

Edward Niedermeyer
Edward Niedermeyer

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  • Aqua225 Aqua225 on Sep 06, 2009

    CarPerson: What in the heck does a 90 degree V6 have to do with anything? GM made plenty of good 90 degree V6 engines and still does. The problem is car build quality and interior materials for folks who chose foreign over domestic designs. On the scare: I buy texlovera's explanation. This is dynamiting at the top level of GM, with a 90 day fuse. I want to see GM survive, so I hope he pulls it off. In my opinion, the only way for that to happen is that most of the top level of GM hits the road, permanently (at least the road out of GM). I also tire of TTAC's downplay of any move at the top. GM is damned on TTAC if they do, damned if they don't. First TTAC condemns no movement, then condemns any movement. One could say TTAC just damns GM! (which I actually believe to be the real truth about it).

  • CarPerson CarPerson on Sep 06, 2009

    Flat and inline six cylinder engines are inherently a balanced design. A six cylinder V-configuration is not. It takes one, if not two balance shafts and crank trickery to achieve 120-degree firing to smooth them out. Start with a 60-degree design and half the battle is won. Starting with a 90-degree V6 design, usually the product of engineering shortcuts and machine tooling limitations, spells defeat at the get-go as General Motors is loathe to spend the money to design and build a 90-degree V6 engine properly. In the early ’60s Buick sold a 90-degree V6 that had the rocker covers bouncing off the shock towers it shook so bad. GM’s solution? Soften up the motor mounts. If General Motors wants to push crap out the door, the MSRP needs to take a healthy wack for every stunt they pull to balance the transaction.

  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
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