GM's Vice-Chairman has (characteristically) been all over the map about the Volt's price. The Winner of TTAC's Bob Lutz Award has pegged the plug-in electric – gas hybrid's eventual sticker at everything from "around $30k" to $48k to $2.99 plus tax (just kidding; what's the bet there won't be any tax). And now Maximum Bob's boss has finally added his two bits on the Volt's msrp. In an interview with Germany's Frankfurter Allgemeine, GM Chairman Rick Wagoner threw down the gauntlet. "GM has a clear goal: we want to bring the Volt to the market in 2010 at a price of less than $30,000." Want. Not will. But wait there's more! Wagoner also says that "unlike Toyota, we want to make money on the Volt from the beginning. And the obstacles to that are reducing the price of the batteries and convincing the consumer of the advantages of the Volt." Profit? As in sell the Volt for more than it costs to make, from the get-go? Toyota didn't make a dime on the Prius for many years (the exact margins are unknown). Will Wagoner even be around to eat his words? Place your bets here.
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