#scion

To wonder aloud: How long can cool be, you know, cool?

For Scion, “cool” has a half-life of around 12 years and the youth-oriented brand from Toyota has a significant turn to right the ship back toward sales from the its first year in America. Last month, Scion posted a 20-percent dip in sales, discontinued two models — iQ and xD — and spelled out an end for its xB — the only Scion to post anything resembling sales growth.

Is it better to be dead or cool? Didn’t Kurt Cobain write a song about this?

The embargo is over for the 2016 Scion iA and iM, as pricing and other features have been officially announced.

According to Car & Driver, the folks in Toyota City are smitten with the new Mazda MX-5 Miata. So much so they’re considering using the platform for the next Toyota GT86, sold as the Scion FR-S in North America.

The rumor states what goes for Toyota goes for Subaru’s sports car – the BRZ – as well. I’m not so sure about that.

Via a poster on Scion iM Forum, pricing for the rebadged Toyota Auris has escaped onto the Internet for all to consider.

Regulation. It dictates the majority of modern car design. Whether it be for pedestrian safety, crash worthiness, economies of scale, or fuel efficiency, the basic building blocks of modern cars are decided well before pencil is met with freshly-bleached paper (or, these days, before stylus meets tablet).

That last item – fuel efficiency – is as much a matter of aerodynamics as it is what’s under the hood, and aerodynamic efficiency isn’t just about fenders and trunk lids.

Which brings me to wheels – specifically, OEM wheels – and how absolutely ugly they’ve gotten the last few years.

Over its long and illustrious sales career, the Toyota Camry has been described in many ways by so-called automotive enthusiasts. Most of them, to be honest, haven’t been particularly flattering. Words like “appliance” tend to find themselves in close proximity to the Camry whenever it’s been discussed elsewhere.

But this is The Truth About Cars, dammit!, and we have never been ones to drink the proverbial Kool-Aid on any car. Our own Jack Baruth has proven time and time again that the Camry, particularly in SE trim, is a capable and dynamic car at the track. I have personally piloted a Camry SE around Nelson Ledges. While it wasn’t quite keeping the pace of my Boss 302, it was no slouch, either.

That’s all fine and good. But what about putting it in a real race, with a real professional driver? How would it do under those circumstances?

Well, the fine folks at Toyota Production Engineering got as close to that as they possibly could by running a four-cylinder Camry SE in the One Lap of America last week. That’s right. They really ran a bone-stock, off-the-lot Camry in a time trial. The story of how they got there is just as interesting as the decision to drive the Camry itself.

Toyota may have a new Scion i model in mind, as the automaker has filed a trademark for the iR nameplate.

A new option available to the Toyota Auris today, the automaker debuted the second turbocharged piece of its new engine family.

Coming straight from Europe, the 2016 Scion iM made its world debut at the 2015 New York Auto Show.

With its angry looks and compact size, the Mazda-based 2016 Scion iA made its world debut at the 2015 New York Auto Show.

We don’t have the rights to run the spy photos of the Scion iA concept, but you can check them out here. The above rendering, from TopSpeed, is 99.9% accurate, for better or for worse. On the surface, it looks like an uglier version of the Mazda2 sedan, with the unfortunate catfish maw grafted on in place of the rather handsome Mazda front end treatment. The on paper sepcs aren’t exactly thrilling either.

Though we already have an idea as to what the Scion iM will look like, Toyota issued teasers for it and the iA ahead of their New York debut in April.

Reports last week that the Scion iQ is not long for this world came just weeks after Toyota USA issued a sales release showing that iQ volume was chopped in half in 2014.

One year earlier, Toyota’s sales report showed iQ sales falling 54% from 2012 levels.

• iQ sales decline every month

• Scion sales down 66% from 2006 high

More specifically, U.S. sales of the iQ tumbled in each of the last 24 months. Only once, in December 2012, the iQ’s first opportunity at posting a year-over-year improvement, did it do so, surging 32% compared with its first month on the market.