By on March 26, 2015

2015_NYIAS_Scion_iA_Teaser_001

Spy photographers have caught the Scion iA sans camo ahead of its New York Auto Show debut. For the full set of pictures, please click here.

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23 Comments on “New York 2015: Scion iA Revealed...”


  • avatar
    CoreyDL

    Yep, it’s a Mazda. Nice to see Brian Williams is out being an automotive photographer when he’s not catching predators.

  • avatar
    VW16v

    Looks like Toyota is copying the Ford Fiesta/Focus big mouth grill. This Scion could sell better then the Mazda version.

  • avatar
    badreligion702

    So it’s a Scion Corolla?

  • avatar
    sportyaccordy

    I….dont….seee…the…point…………..

    Is this what Toyota thinks young people want?

    I am not one of those dummies who says they need to make $20K 911s. Most young people don’t care about that. But heck the Mazda 2 is more interesting than this. This is just an economy car; there is no draw here.

  • avatar
    Nick_515

    It’s a baby mazda. so cute!

    But wait… I don’t understand. Or rather, haven’t followed.

    Will the new Mazda2 be hatch only, as it is now? and this scion version be sedan only? how will that work?

  • avatar

    meh. another ugly car from the Fortress Car era.

  • avatar
    Volt 230

    They would sell a lot more as a Toyota than a Scion, these guys are gonna lose their shirt trying to keep the Scion brand on life support.

  • avatar
    tmport

    Forget the iA, I’m really interested to see the iM. If it’s better-equipped than most Scions (read: alloy wheels, heated mirrors, leather-wrapped steering wheel) and comes in under $20,000, I’m a potential buyer. Especially if it has a good 6MT and/or 6AT.

  • avatar
    Chan

    I don’t see how this would sell in any significant numbers in the US. There are about 10 people that might want a Scion-badged Mazda2.

    The iM is the interesting new product here. A well-equipped Corolla hatchback has great potential.

  • avatar
    dwford

    Honestly? A Mazda2 with a Mitsubishi Outlander grill on the front, called a Scion. Is this the best Toyota can do? Blech

  • avatar
    djsyndrome

    Yup, it’s a Mazda 2 alright. http://www.mazda.co.th/cars/all-new-mazda2-sedan/

    I highly doubt we’ll get the 2 hatch here. Toyota is essentially paying Mazda to keep it away (and taking on the inventory risk, marketing, etc.)

  • avatar
    APaGttH

    So if we follow Scions no haggle pricing strategy history, this will have a sticker price within spitting distance of a Corolla LE sitting right next to it, and the Corolla has a give me lease deal, 0% and cash on the hood.

    So the reason to buy this is…

    Because the average Scion buyer isn’t going to know about zoom zoom and will see the Mazda roots as a liability.

  • avatar

    yeah it for sure looks like the current Mazda3 sedan. Which isn’t a bad thing, it looks really nice. It just seems like a Corolla, I’m not sure I get why Scion is making a small sedan.

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