By on March 19, 2015

2015_NYIAS_Scion_iM_Teaser_001

Though we already have an idea as to what the Scion iM will look like, Toyota issued teasers for it and the iA ahead of their New York debut in April.

The five-door iM hatchback is meant to pull in customers seeking sporty looks with “maximum versatility,” while the iA sedan “is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics.” Vice president Doug Murtha hopes both vehicles will attract young consumers to the brand, adding that the duo “represent the evolution” of the youth-oriented brand.

As for the names, Scion says the i designation means intriguing, individual and income, the latter meant to invoke the affordable nature of the two vehicles. The M and A sub-designations reflect on the hatch’s “modern style” and “multi-faceted uses,” and the sedan’s “accommodating trunk” and “aggressive” looks.

Both the iM and iA will bow March 31, a day prior to taking the ramp at the 2015 New York International Auto Show.

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13 Comments on “NYIAS 2015: Scion iM, iA Teased Ahead Of Debut...”


  • avatar
    threeer

    I sincerely hope the quality of the interior is much improved over my wife’s 2011 tC. Ugh…you look at it cross-eyed and it gets scratched up!

  • avatar
    Noble713

    “while the iA sedan ‘is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics.’ ”

    I wonder what monstrosity they will deliver. How about just taking the Mark X, which is already manufactured in a LHD configuration in China (Toyota Reiz), pull some of the fancy electronics off, and give it a low rent interior. Now you have a RWD Scion sports sedan that’s just a few grand more expensive than an FR-S.

  • avatar
    CoreyDL

    Boy the blue one sure has a nice prominent TOW HOOK location. What the heck? That’s going to collect dirt around that little square and look terrible.

  • avatar
    30-mile fetch

    The only thing worse than the naming system is Doug Murtha’s explanation of it. The “A” is for accommodating trunk and aggressive looks? That’s your selling position? Oh boy, it sounds like Scion still doesn’t know who it’s trying to market to.

  • avatar
    wmba

    I think Toyota keeps Scion around just to experience what failure feels like. Even Fiat outsells Scion in Canada by almost 2 to 1, and look at all the criticism Fiat gets.

  • avatar
    SoCalMikester

    the iA is going to replace the yaris sedan, and the iM replaces the matrix.

    i like scion. theyre JDM “world” cars and i think theyre more interesting than the traditional USDM toyotas theyve been making forever. kinda like mexican coca cola but without the price premium.

    i like that they come with all the creature comforts that people expect these days, without having to deal with options packages. one less thing to deal with. i also like the pure pricing- no “additional dealer markup”. they also tend to use tried and true drivetrains

    • 0 avatar
      Hurf

      Scion cars are great for what they are, as you mentioned there’s no bullshit fuckery with options lists and packages and since they’re just Toyota global cars (FR-S excepted) they’re about as solid and reliable as any car on the road.

      I think their marketing is terrible and they need new brand management, but I’d happily recommend the cars themselves to any normal person in the market.

  • avatar
    otaku

    Wait a minute. Is that a hexagon-shaped grill I see before me?

    Alright, everyone, on the count of three…

    OMG they’re ripping off Aston Martin!

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