Toyota Files Trademark Claim For Scion IR Nameplate
April 28th, 2015 8:44 PM Share
Toyota may have a new Scion i model in mind, as the automaker has filed a trademark for the iR nameplate.
The trademark filing to protect the name occurred April 23, reports AutoGuide. Toyota intends to use the name for a model with four or more occupants to be sold in Canada, Puerto Rico and the United States.
As for what the iR could be, Scion chief Doug Murtha stated his brand’s newest addition – after the Mazda2-based iA and Toyota Auris-based iM – wouldn’t be a crossover, but a vehicle already on the global market as a Toyota, such as the Aygo city car also on sale as the Citroën C1 and Peugeot 108.
[Image credit: Toyota]
Published April 28th, 2015 8:44 PM
Join the conversation
5 of 21 comments
Nah, we won't give the buyers a CUV...even if the thing the target demographic WANTS to buy a compact,clear luxury CUV with a budget price tag...like the Kia Soul. The implication that this will be an A segment car when the whole US A segment is struggling is stunningly tone deaf. Heck, Toyota's own B segment Yaris can't break 1K a month with 55% going to fleet in the US. Good God, even Lotus is entering the CUV market. Just put the brand out of its misery.
The Scion infrared? Will I need night vision goggles to see it?
To be followed by the Scion uV.
Some people like to complain about the "cryptic" naming convention of another automaker. Scion is worse.