Toyota Files Trademark Claim For Scion IR Nameplate

Cameron Aubernon
by Cameron Aubernon
toyota files trademark claim for scion ir nameplate

Toyota may have a new Scion i model in mind, as the automaker has filed a trademark for the iR nameplate.

The trademark filing to protect the name occurred April 23, reports AutoGuide. Toyota intends to use the name for a model with four or more occupants to be sold in Canada, Puerto Rico and the United States.

As for what the iR could be, Scion chief Doug Murtha stated his brand’s newest addition – after the Mazda2-based iA and Toyota Auris-based iM – wouldn’t be a crossover, but a vehicle already on the global market as a Toyota, such as the Aygo city car also on sale as the Citroën C1 and Peugeot 108.

[Image credit: Toyota]

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  • APaGttH APaGttH on Apr 29, 2015

    Nah, we won't give the buyers a CUV...even if the thing the target demographic WANTS to buy a compact,clear luxury CUV with a budget price the Kia Soul. The implication that this will be an A segment car when the whole US A segment is struggling is stunningly tone deaf. Heck, Toyota's own B segment Yaris can't break 1K a month with 55% going to fleet in the US. Good God, even Lotus is entering the CUV market. Just put the brand out of its misery.

    • Quentin Quentin on Apr 29, 2015

      Scion doesn't move enough metal to justify a ground up designed vehicle just for the Scion brand like you suggest. What near luxury [sic] box/CUV style Toyota would you pluck out of the world lineup to sell in the US? I don't see anything like that. If they design a sub compact crossover to fit below the Rav4, wouldn't it make more sense to sell that not-so-niche market model as a Toyota instead of a Scion anyway? Scion is just there to fill in the gaps. Compact hatchback = iM. Sub compact sedan = iA. Sporty/s car = FR-S. Compact coupe = tC. These are all segments that aren't really mainstream and they will never sell in huge numbers. But, if they can take an Auris hatch, Mazda 2 sedan, 86/BRZ, Zelas and federalize them for the US for reasonably cheap, it can still be profitable and cover a segment without having to move huge numbers. The xA and xB1 getting replaced with models that were largely redundant to Toyotas was Scion's major crime. Pure Pricing is probably the other thing that Scion needs to rid because Americans by and large just want to get a better deal than the other guy (or at least think that they are).

  • Multicam Multicam on Apr 29, 2015

    The Scion infrared? Will I need night vision goggles to see it?

  • Truckducken Truckducken on Apr 29, 2015

    To be followed by the Scion uV.

  • Brn Brn on Apr 29, 2015

    Some people like to complain about the "cryptic" naming convention of another automaker. Scion is worse.