#plc

Today’s Rare Ride is a design legend that was built for a very short while by Studebaker in South Bend, Indiana. One of those cars which just wouldn’t die, its two-year history of original manufacture was followed by about 43 years of sporadic independent production.

Onward, to Avanti!

We’ve featured two special Eldorados in the Rare Rides series previously. Most recent was the final Collector Series of the ETC, or Eldorado Touring Coupe. Long ago we also featured the very first Eldorado Touring Coupe from the Eighties.

Today we’ll have a look at the ETC in the middle, and complete our collection with the smallest Eldorado generation of all.

It seems like we talk about personal luxury often here at Rare Rides, not that the topic could ever be discussed too much. Even though we discussed personal luxury just days ago via the Chrysler LeBaron, we’re back with more PLC today.

Let’s check out the 1988 Lincoln Continental Mark VII, in fashionable Bill Blass trim.

Rare Rides has touched on Monte Carlo once before, in a well-past-its-prime NASCAR / Jeff Gordon edition from 2000. Monte Carlo surfaced again more recently, as its Nineties iteration was effectively a renamed second-generation Lumina coupe. But we’ve never covered the Eighties Monte Carlo, which was a very popular car in the midsize segment at a time when the personal luxury coupe was alive and well.

And someone kept today’s 1987 example in as-new condition.

We’ve been talking about Thunderbird often lately, whether it’s in a Buy/Drive/Burn, or a recent Rare Rides on the 007 Edition Thunderbird of 2003.

And earlier today the Internets served up a random ad for a teal 10th-generation T-bird in fantastic condition. Seems like a perfect opportunity to add it to our coverage of the long-lived personal luxury nameplate.

Did you ever wonder which vehicle is credited with being the very first personal luxury car? Wonder no more, as it’s today’s Rare Ride, the Muntz Jet.

They say all good things must come to an end, and so it was in 2002 with the Cadillac Eldorado. Today’s Rare Ride was the last in a long line of flagship coupes from Cadillac, and one which saw the name exit with a whimper instead of a bang.

The Ford Thunderbird is popular here at Rare Rides, apparently. Thus far, we’ve covered one from 1982 which was hacked into a convertible, and one from 1988 which was turbocharged and very good. Today’s Bird hails from 1979, which was the very last year the model was large(ish) and in charge.

Much like the recently featured R-body New Yorker, today’s Magnum was a holdout in an automotive world that had already embraced downsizing and fuel efficiency.

Let’s take a look at a very short-lived coupe nameplate.

It’s been a while since Buy/Drive/Burn covered a trio from the Seventies; December 2019, in fact. But today we return to that decade of automotive change with (almost) everybody’s favorite topic: personal luxury coupes.

Let’s sort out which of these PLCs was worth taking home in ’76.

Today’s Rare Ride is one of those last-of moments for a historical nameplate. For nearly 40 years, Toronado was the luxurious coupe flagship of the Oldsmobile brand. But changing consumer tastes and a thinning of the herd at General Motors meant that, by 1990, the Toronado name was not long for the world.

Let’s talk about some personal luxury as we pour one out for the Troféo.

Pontiac is one of the most featured marques of the Rare Rides series, and to date there have been seven of its models represented here. Today’s Rare Ride was in showrooms the very same time as the odd and short-lived Sunbird Safari Wagon, but was intended to entice a much more traditional customer.

Let’s have a look at the upright and respectable Bonneville coupe.

We all recall the Panther-based Mercury Marauder as the last gasp of large, sporty motoring from Mercury. Today’s Rare Ride is the predecessor everyone forgot — the 219-inch Marauder X-100.

Not long ago, Rare Rides presented Buick’s very special celebration of the company’s 75th anniversary via the 1978 Buick Riviera. Today we’ll fast forward five years and have a look at another anniversary Riviera.

It’s the Riviera “XX,” from 1983.

Riviera. The mere mention of the name brings to mind visions of luxury. Perhaps of a CRT that glowed brightly on a stormy night, as your grandmother drove you home from a 4:55 p.m. dinner at Old Country Buffet. Or perhaps of the GM 3800 V6, maybe in elite supercharged form.

Today’s Rare Ride predates either of those anecdotes, and is special for a very different reason: It’s a last-of moment.