Rare Rides: The 1991 Cadillac Eldorado Touring Coupe
We’ve featured two special Eldorados in the Rare Rides series previously. Most recent was the final Collector Series of the ETC, or Eldorado Touring Coupe. Long ago we also featured the very first Eldorado Touring Coupe from the Eighties.
Today we’ll have a look at the ETC in the middle, and complete our collection with the smallest Eldorado generation of all.
The Eldorado was an early adopter of front-wheel drive at the 1967 model year, alongside the Oldsmobile Toronado. Very much the full-size coupe it had long been, it reached a zenith of length in 1971 when its overall size increased from 221 to 224 inches with a 1971 redesign. The end of the Seventies meant more downsizing and a 10th generation that lost almost 20 inches over its predecessor.
In the early Eighties, as the 10th-gen was about due for replacement, GM made a critical error. Projecting a fuel price spike through the rest of the Eighties, it downsized the vast majority of its car lineup for the 1985 and 1986 model years, including Cadillac. The Eldorado lost another 16 inches for its 11th generation, just around the time the fuel price spike didn’t happen.
Cadillac hit a weird middle space with the Eldorado, where it was then too small to appeal to the America-centric personal luxury coupe buyer, and not sporty enough to attract the customer Cadillac really wanted, who was a BMW man. Sales plummeted immediately, and Eldorado production dropped to about a quarter of what it was at the end of the 10th generation two years prior. Dousing sales even further, GM hiked the price of the Eldorado in ’86 by 16 percent over the prior year. More money, less car.
Part of the blame fell to the lame HT 4100 V8, which was the only engine offered in 1986 and 1987. It was known to be unreliable and underwhelming. The 4.1 was swapped for the 4100-sourced 4.5-liter (a better engine) from 1988 through 1990. The ultimate evolution of the 4.1 arrived in 1991 for Eldorado: the 200-horse 4.9. All engines were paired to the same four-speed automatic used by so many front-drive GM cars from 1986 to 1993.
The Eldorado Touring Coupe version returned for ’86 after its debut on the prior generation, as Cadillac attempted to sway more Euro car buyers into its brown tile and brass railing showrooms. The Touring had a special suspension and featured much less brightwork than the standard Eldorado. There was no hood ornament, no whitewall tires, and no carriage roof. Simplified chrome trim surrounded the tidier bumpers of Touring Coupe, along with special polished alloy wheels, and three-section dual exhaust tips. Rear lamp clusters featured amber lenses, and badges aft of the C-pillar were cloisonne like the prior Touring Coupe. Sporty body-colored front and rear air bumper trim aided the cohesive look, and door handles were also color-matched.
Inside the Touring were sport bucket seats that lacked the ghastly button tufting of other trims. Real wood replaced the wood panel, and there was less of it than in the standard car. A floor shift also replaced the traditional column shift loved by elders. The look was overall much better than the standard Eldorado, but buyers paid a hefty premium for the Touring Coupe: The standard car was over $31,000 by 1991. Buyers were not lured from their European cars, and GM gave the E-body one more try in the final 12th Eldorado featured here previously. You know the rest.
It’s hard to find a Touring of this generation for sale at all, much less with good photos. Today’s Rare Ride was for sale recently at a dealer in Pennsylvania. The final year of its ilk, it had the 4.9 and just 14,000 miles on the odometer and sold for an undisclosed sum.
Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.
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