Rare Rides: The Studebaker Avanti Story, Part I

Corey Lewis
by Corey Lewis
rare rides the studebaker avanti story part i

Today’s Rare Ride is a design legend that was built for a very short while by Studebaker in South Bend, Indiana. One of those cars which just wouldn’t die, its two-year history of original manufacture was followed by about 43 years of sporadic independent production.

Onward, to Avanti!

In the early Sixties as the combined Studebaker-Packard company headed toward its final days, it commissioned an all-new coupe to succeed the various Hawk models marketed mostly by Studebaker and for a short while by Packard. The last of these was the Gran Turismo Hawk which concluded production in 1964, but it was essentially the same car Studebaker sold as the Starliner starting in 1953.

Said Starliner was a design by Raymond Loewy and Associates and the firm was hired once more to draw up a new coupe called Avanti. Heading a different direction to the Hawk, Avanti was aerodynamic, smooth, technologically advanced, and very fast. The new president of Studebaker, Sherwood Egbert, doodled a personal luxury coupe on the back of an envelope during a plane journey in 1961. He dreamt his company might throw down competition to Ford’s Thunderbird. Loewy filled in the design blanks, and the now-famous luxury coupe entered production in 1962. It was immediately notable for its sleek looks and considerable performance.

Fitted as standard to the Avanti was a 4.7-liter V8, which was good for 240 horsepower in standard guise. When equipped with the optional supercharger, the engine produced a whopping 289 horses. Paired to a three- or four-speed manual or a three-speed automatic, Avanti had a top speed of over 178 miles per hour from the factory. Studebaker took the Avanti to Bonneville Salt Flats, where it broke 29 world speed records. Avanti was hauled to a stop by Dunlop disc brakes at the front, a first in an American production car. It was also one of the earliest designs to feature a grille-free facade. The Avanti was light because it was made of fiberglass, its body produced in Ashtabula, Ohio by the same company that made the Corvette’s panels in 1953. Though steel was more desirable, it would’ve been too complex and too expensive given the Avanti’s shape.

At its debut on April 26, 1962, Studebaker proclaimed the Avanti “America’s most advanced automobile.” Excited orders for the Avanti poured forth. And though Studebaker planned to sell 20,000 its first year, there were several production issues at Ashtabula. Problems with fit and finish meant big delays, and reservation holders pulled out – probably to go buy a Thunderbird. As a result Studebaker made only 1,200 Avantis in the first year. Its second and final production year in 1963 less than 4,600 were completed. Studebaker closed down Avanti production on December 20th that year, and the company closed entirely in November 1967.

But the Avanti didn’t go away! Studebaker sold the tooling and space in its plant to two Studebaker dealers who almost immediately continued Avanti production. More on that in Part II.

[Images: Studebaker]

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  • Northeaster Northeaster on Jun 26, 2021

    Never an Avanti, but I do have fond memories of one of the Canadian built 65 or so Lark wagons that my dad bought used during the late 60's. Cute car with a GM 289 and a sliding hatch roof at the rear. Dad didn't do quite what you'd have liked about brake adjustment, though. Sitting at a stoplight on a steeper-than-you'd-like downhill about 50 yards from the local river, the brake pedal sank suddenly to the floor. As a 14 year old, I'd been doing high school weights and could leg press 400 lb: neither that nor pumping the pedal quite solved the problem. I was lucky enough to quickly discover the value of parking pawls and how a car can ring back and forth once you engage one while in motion...

  • Arthur Dailey Arthur Dailey on Jun 28, 2021

    Four postings on the Avanti and I cannot recall seeing one mention of Andy Granatelli. Must be some sort of generation gap as his name and the Avanti were closely attached for a number of years.

  • CEastwood Seven mil nitrile gloves from Harbor Freight for oil changes and such and the thicker heavy duty gripper gloves from Wally World for most everything else . Hell we used to use no gloves for any of that and when we did it was usually the white cloth gloves bought by the dozen or the gray striped cuff ones for heavy duty use . Old man rant over , but I laugh when I see these types of gloves in a bargain bin at Home Cheapo for 15 bucks a pair !
  • Not Previous Used Car of the Day entries that spent decades in the weeds would still be a better purchase than this car. The sucker who takes on this depreciated machine will learn the hard way that a cheap German car is actually a very expensive way to drive around.
  • Bullnuke Well, production cuts may be due to transport-to-market issues. The MV Fremantle Highway is in a Rotterdam shipyard undergoing repairs from the last shipment of VW products (along with BMW and others) and to adequately fireproof it. The word in the shipping community is that insurance necessary for ships moving EVs is under serious review.
  • Frank Wait until the gov't subsidies end, you aint seen nothing yet. Ive been "on the floor" when they pulled them for fuel efficient vehicles back during/after the recession and the sales of those cars stopped dead in their tracks
  • Vulpine The issue is really stupidly simple; both names can be taken the wrong way by those who enjoy abusing language. Implying a certain piece of anatomy is a sign of juvenile idiocy which is what triggered the original name-change. The problem was not caused by the company but rather by those who continuously ridiculed the original name for the purpose of VERY low-brow humor.