Rare Rides: The Studebaker Avanti Story, Part III

Corey Lewis
by Corey Lewis
rare rides the studebaker avanti story part iii

Our history of the Studebaker Avanti continues today, after Parts I and II explored the birth, death, rebirth, and continuation of the Avanti by the aptly named Avanti Motors Corporation.

When we concluded last time it was the dawn of the Eighties, and that’s where we pick up today.

Avanti Motors was building its Avanti II slowly but surely at the start of the decade, complete with the strangled 305 V8 and three-speed automatic from the Corvette. But change was in the air. Nate Altman passed away in the late Seventies, and his brother Arnold continued to run AMC in the Eighties. But in 1982 after 18 years of continued Avanti II production, Altman decided it was time to pass the Avanti on to its next owner. On October 1st of that year, Avanti Motors was purchased by real estate magnate Stephen H. Blake. Because the company was an Indiana staple and production still occurred in South Bend, the state of Indiana chipped in with $1.9 million in loans to Blake at purchase.

Wanting to turn Avanti around, Blake took action to make further modernization and changes to the Avanti II. It seemed apparent to Blake that early Sixties tech and components didn’t have much appeal to the well-heeled Eighties consumer outside Rolls-Royce. But it took a couple of years before his dreams were ready for production, so meantime from late 1982 through 1984, Avanti II continued in production on its original Studebaker chassis.

In 1984 a new, updated Avanti was ready. It dropped its II moniker and was notable for new Eighties-approved rectangular headlamps and body-colored bumpers. Blake’s solution also involved a swap to the much more modern Monte Carlo chassis, which happened after the ’84 rework – likely late in 1985 or early 1986. The G-body Monte was a good fit for the Avanti because it could accept Chevrolet V8s, and had a wheelbase just one inch shorter (108″) than the original Avanti’s 109 inches, an easy stretch. Avanti’s rear end was reworked by an engineer formerly at Pontiac who Blake hired, Herb Adams. According to reports, the plan was to implement a torque tube on the Avanti, along with the rear end from a 1985 C4 Corvette, and a new independent rear suspension. But it never happened. A new body style did appear however, one far from Avanti’s original intent: A convertible.

Blake’s company was more serious about build timelines and efficiency than Altman-era AMC and got builds down to between eight and 10 weeks per car. Would the rapid build-to-order timeframe and reworked luxury design be enough to get Avanti Motors in the black, and give the Avanti a new lease on life?

No, not at all. After the development dollars (and Indiana’s loan money) were spent, Blake seemed out of ideas and out of cash. In short order after the introduction of Avanti (Mark II), Avanti Motors Corporation declared bankruptcy. In February of 1986 Blake resigned, and once again Avanti Motors was up for a resale and a rethink. Worth a watch, MotorWeek got hold of an Avanti late in 1985, complete with its new contemporary luxury interior but old Studebaker platform.

In Part IV we’ll head into the Nineties, and see if Avanti received a reprieve from its struggle bus status.

[Images: Avanti Motors Corporation]

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  • StudeDude StudeDude on Jun 26, 2021

    The rear axle was reworked but it was a 4 link coil solid axle from a leaf sprung solid axle. The Corvette rear suspension may have been a goal but was never achieved by Blake, Kelly or Cafaro.

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    • StudeDude StudeDude on Jun 28, 2021

      @Corey Lewis Exactly. They barely had the money to convert to the GM frame. The coil rear was an improvement especially in the ride category.

  • Arthur Dailey Arthur Dailey on Jun 28, 2021

    For those of you who complain about 'penalty boxes' etc in Chapter II Corey posted the Avanti 'spec sheet' from late 1981. Extra cost options were power windows and door locks, trunk release, cruise control and right hand (passenger) side mirror. Mentioned specifically as standard equipment on this rather expensive automobile were A/C, clock, heater and electric windshield wipers. Clearly demonstrating just how far vehicles have 'evolved' during the past 40 years.

  • MelanieRichardson GOOD
  • El scotto @jwee; Sir, a great many of us believe that Musk is somewhere (pretty high) on the spectrum and move on.I work on the fringes of IT. Most of my presentations get picked over extensively and intensely at meetings. I'm smart enough to know I'm not that smart and willingly take advice from the IT crew. I bring them Duck Doughnuts too. We also keep a box of Crayolas in the meeting room.At one meeting an IT guy got way into the details of my presentation, the meeting went long as we discussed my target audience. Same IT guy insisted it was a disaster and would fail miserable and that I was stupid. Yeah, F-boms get dropped at our meetings. I finally had enough and asked if he was such an expert, did he want to stand up in front of 30 senior executives and give the presentation? His response was a flat "NO". He got the box of Crayolas. For you non-military types that means shut up and color. Musk is the same as that IT guy, lots of gyrations but not much on follow-through. Someone just needs to hand him a box of Crayolas.
  • FreedMike The FJ Cruiser would be a better comeback candidate. The gang back at Toyota HQ must be looking at all those Broncos flying off Ford lots and kicking themselves.
  • Tassos 2015 was only 7 years ago. $58k is still a whole lot of $ to pay for a vehicle. FOrtunately one can buy a flagship vehicle with great active and passive safety for half this amount, if one does the SMART thing and buys a pre-owned luxury flagship vehicle. they have historically been SCREAMING BARGAINS. A breadvan on stilts SUV, wether the more compact Macan or the more bloated Cayenne will never pass as a Flagship Vehicle. No matter how well it drives or how reliable it suprisingly is. It still is a breadvan on stilts.
  • Sean Ohsee Bring back the 100 series and its I6 diesel.
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