Today’s Rare Ride is one of those last-of moments for a historical nameplate. For nearly 40 years, Toronado was the luxurious coupe flagship of the Oldsmobile brand. But changing consumer tastes and a thinning of the herd at General Motors meant that, by 1990, the Toronado name was not long for the world.
Let’s talk about some personal luxury as we pour one out for the Troféo.
Unlike other large, historical domestic coupe nameplates that started our with rear-drive and became front-drive later on, Toronado originated as a front-drive exercise. A brand new entrant for 1966, the majestic original generation had pop-up lamps and resided on the all-new Unitized Power Package (UPP). General Motors went all-in on its new front-drive experiment, and it paid off.
Toronado was a hit.
A second generation debuted for the 1971 model year and ran through 1978. At that point, downsizing and fuel economy were the vocabulary words of the day, so 1979’s model was over 15 inches shorter than its predecessor. We’ve covered the third generation’s sister car previously, in the Eldorado Touring Coupe.
While that very successful third generation ran through 1985, 1986 saw General Motors make an error in judgment. The new fourth-generation model saw a loss of V8 engines, less exclusive styling, and a further seventeen inches of length removed from Toronado. This intense downsizing proved a fool’s errand. In fall of 1985, when the new-generation Toronado debuted alongside its Buick and Cadillac siblings, fuel prices that were projected to be $3.00 fell below $1.00 per gallon. Customers flocked to larger V8 options for 1986.
The General was forced into a quick rethink. In an effort to add more Driving Excitement sales to Toronado, the Troféo trim arrived midway through the ’87 model year. Sporty styling came as standard on the new trim, as did the FE3 suspension and a myriad of power options. 1988 was also an important year, as the Buick 231 (3.8L) was replaced by the superb LN3 3800. Accompanying this change were mandatory alloy wheels, as brougham faux wire covers bit the dust.
For 1989 more serious measures were taken, as GM added a CRT touchscreen interface to the Troféo. One of the earliest examples of an infotainment screen, functionality included HVAC, the stereo, a compass with trip computer marketed as “navigation,” and it could be linked to an optional hands-free phone. For the first time, only Troféo badges appeared on its exterior; the Toronado name vanished from the upscale trim.
In 1990, Oldsmobile introduced a revamped version of the fourth Toronado. Overall length increased from 187.5 inches to a generous 200.3. All body panels were new, aside from the hood. This length transplant gave the last Toronado the proportions it deserved circa 1986. Newly standard was a driver’s airbag; everything else was powered and automatic and included as standard on Troféo.
Alas, the personal luxury coupe desires of North American consumers were fading away as minivans and especially SUVs became the new Nineties hotness. Thus, 1992 was the final year for Toronado. In one final hurrah, the FE3 package on Troféo became standard equipment, and die-hard Seventies fanatics could order wire wheel covers on the standard Toronado. The model wrapped up production in May 1992; and event that marked the end of the line for Oldsmobile personal luxury. Buick continued on in PLC tradition in 1995 with the new Riviera, which lasted all the way to 1999.
Today’s Troféo is in light grey over black, and located in Tennessee. The owner correctly skips use of the Toronado name, which will almost certainly make it harder for buyers to search. With a fully functioning CRT, slightly faded luxury is yours for $5,000.
[Images: seller]
God, I miss these and Oldsmobile altogether.
These were very “high-tech” back in the day. I had the Riviera version of this, that touchscreen CRT (yeah, CRT) was right out of the future
If I bought a new car in 1990, it would have been this one.
This or a Mark VII LSC…
Decisions, decisions.
Were they really the same price?
Corey:
Toronado 2dr Coupe
$22,160 starting MSRP
Toronado 2dr Coupe Trofeo
$25,080 starting MSRP
Mark VII 2dr Coupe Bill Blass $29,369
Mark VII 2dr Coupe LSC $29,591
https://www.autotrader.com/oldsmobile/toronado/1990
https://www.autotrader.com/lincoln/mark-vii/1990
Hmm, $4k was quite a difference at the time I think.
So is it less big hair, Hypercolor T-shirts, and no Sega Genesis till next year for the LSC or no?
Priorities.
Tyler “Hoovie” is going to show up at Omega Automotive with one of these. The CRT will be dead along with all the other electronic gizmos and he will say “Wizard – Fix It!”
I have Hoovie bookmarked on my YouTube and find him fun to watch. The bargain and somewhat offbeat vehicles he buys can be quite a challenge for the Wizard but he manages with a smile on his face and cost estimate in hand.
I considered one of these in the mid-00’s and really liked it. The 3800 was smooth and robust and it handled well unlike other PLC’s.
What concerned me was the potential electrical gremlins with the CRT dash and fuse and breaker box under the hood as well as other Roger Smith era cost cutting.
Instead I went for a MN-12 Thunderbird.
I thought these were so cool looking when I was a kid. They look like a late 80s concept car. Too bad they wound up being front wheel drive and underpowered.
Which Toronado was rear-drive?
The double secret Toronado.
All it took was a car with a 3800 to bring 28 back from the wilderness…
Well I won’t make THAT mistake again!
“Which Toronado was rear-drive?” Clearly a trick question! See en.wikipedia.org/wiki/Hurst_Hairy_Olds.
I refuse to acknowledge Leno’s Toronado-Corvette RWD conversion. Just because you can doesn’t mean you should.
– – –
Copy editing quibble, Corey: I think you just mean “in 1986” rather than “circa 1986.” Don’t worry, you’re just proving you’re not old since everyone born after about 1985 seems to use that word incorrectly.
Bonus points, though, for specifically mentioning the LN3.
The rear-wheel-drive Toronado was all of them… when in “R”.
This svelte and shapely body style had me since the day I saw a pre-production version at GM’s Milford Proving Ground in 1988/89. I wonder why they dropped the cool grab-handle / horseshoe-style shifter for 1990. I owned the 1988 version Trofeo (dark blue) and it was a good car.
Oldsmobile: I miss you.
The shifter is all I remember about my sister’s Trofeo — she had an ’88 in 2002 with 230k miles. No idea how it was still running, but it didn’t last much longer.
Certainly the shifter it got looks suspiciously like the one in my late-90’s rental Cavalier, albeit wrapped in leather and with plastic slider panels, instead of being solid vinyl with a crap-tastic bristle-brush.
You can stretch a turd, but it is still a turd.
One of GM’s endless list of blunders in 80’s was replacing the brilliant 1979 personal luxury coupes with these shrunken toadstools.
I can still hear the Harry Belafonte ads from back in the day lol.
Tro-FEYYYYYY-oh!
“This intense downsizing proved a fool’s errand. In fall of 1985, when the new-generation Toronado debuted alongside its Buick and Cadillac siblings, fuel prices that were projected to be $3.00 fell below $1.00 per gallon. Customers flocked to larger V8 options for 1986.”
Side note, Detroit in 1980 was forecasting $3.00/gal unleaded for 1985 ($7.15 2019 USD). These forecasts directly resulted in the Chrysler K-car (and K-carinzation of everything Chryco), the Ford Taurus, and GM’s decision to go FWD by MY85. This was also a contributing factor to Cadillac’s fall from grace, although that’s a complicated story.