#bronco

Catering to the overlanding crowd (or at least people who wish to look like they’re into the scene – we’ll call them broverlanders), Ford introduced a brace of ORV packages at the SEMA Show. Featuring bumpers, lights, and lifts, one is for the Ranger while another is for the Bronco.

On Monday, the National Highway Traffic Safety Administration (NHTSA) announced that it would be expanding its investigation into late-model Fords equipped with EcoBoost engines. What initially started as a probe into 2021 model-year Broncos equipped with 2.7-liter turbocharged engines has evolved into a much broader look into several other models and the larger 3.0-liter EcoBoost motor.

Last summer, the NHTSA was prompted to launch an investigation into 2021 Ford Broncos after nearly 30 complaints were issued about the 2.7-liter motor cutting out at highway speeds. This was accompanied by a few petitions demanding the agency take action, prompting the NHTSA to launch a formal investigation. At the time, regulators were fretting over the possibility of “catastrophic engine failure” due to a presumed defect with the intake valves.

Ford’s Bronco is becoming more expensive, as the company is dumping the base trim for the 2024 model year. The Big Bend edition will now represent the cheapest way for one to procure the SUV. Though cheap may not be the operative word, as this choice shifts the Bronco starting MSRP from $36,785 to $41,025.

Ford is adding some new options to the almighty Bronco Raptor for 2024, including an array of snazzy colors and trim. But the Real Ones know that’s not the biggest news – not when Ford says the Everglades is returning thanks to popular demand.

You know things are off the rails when typing “2023 Ford Bronco” into a search bar on the National Highway Traffic Safety Administration’s database returns results with the words DO NOT DRIVE THIS VEHICLE in angry bold letters outlined with a red box. Oh, dear.

While that missive from the NHTSA may be a bit over-alarmist given it is for an easily remedied – but admittedly dangerous – issue of loose lug nuts from the factory, it remains true that Ford has issued yet another recall for its popular Bronco off-roader.

Like a petulant child who won’t share their toys, Ford has released a handy smartphone app filled with crowd-sourced and professionally curated tools such as trail maps for off-road journeys – but the only ones who can use it are Bronco owners.

Talk about walling off your garden. Or off-road trail, in this case

The Ford Motor Company is recalling a small number of Bronco and Ranger models built this year over what has to be one of the most straightforward defects we’ve seen in a while. Based on reports issued to the National Highway Traffic Safety Administration (NHTSA), there’s a chance the driver-side lug nuts might not have been tightened sufficiently at the factory.

Following an extended production pause of the all-electric Lightning pickup, Ford has signaled its intention to boost production through the rest of 2023 – especially when it comes to its most in-demand models. While it’s undoubtedly wise for Blue Oval to ensure it can build enough vehicles to satisfy demand, the automaker is also trying to turn around any perceptions that it might be falling behind with EVs. Meanwhile, Ford is providing itself with an opportunity to preemptively dunk on General Motors after news broke that the rival automaker would walk back full-size pickup production to “ maintain optimal inventory levels.”

Ford has sent a bulletin to dealers telling them to offer customers who ordered a 2023 Bronco a $2,500 discount if they were willing to switch to another model. The reason has everything to do with the automaker’s inability to meet demand.

This 1970 Ford Bronco restomod still needs exterior work, but the seller claims that it runs and drives well.

It had better, for $45,000.

This one’s sure to set the comments section ablaze. We’re going to tell you the right way to spec a new Bronco – and you’re probably not going to like it.

First, let’s start with the smallest engine available *ducks to avoid busted u-joints and fake beadlock wheels hurled in our general direction*

Those who’ve studied the build and price site for the Ford Bronco will note that the company labels the upper trim Badlands and Wildtrak versions as the ones you should select if you plan to go wheelin’ often. That’s before even thinking about adding the Sasquatch package.

The "Save the Manuals" crew will also note that the Badlands trim is the only way to get a loaded Bronco with a clutch pedal.

An inherent advantage to being a century-old company is having a deep well of history from which to draw – for better or worse. While some parts of Blue Oval corporate lore will likely never again see the light of day (what’s the over/under on a Pinto revival?), wide swaths of retro are ripe for exploitation a second go.

If one thinks the Bronco has already tweaked a twinge of years past, then these Heritage Editions are sure to crank the nostalgia meter to 11.

Complaints of “catastrophic engine failure” involving the 2021 Ford Bronco have led to the National Highway Transportation Safety Administration (NHTSA) initiating a Federal Safety Investigation.