Ford Introduces Heritage Editions of Bronco and Bronco Sport
An inherent advantage to being a century-old company is having a deep well of history from which to draw – for better or worse. While some parts of Blue Oval corporate lore will likely never again see the light of day (what’s the over/under on a Pinto revival?), wide swaths of retro are ripe for exploitation a second go.
If one thinks the Bronco has already tweaked a twinge of years past, then these Heritage Editions are sure to crank the nostalgia meter to 11.
For 2023, the entire Bronco family will earn Heritage Edition and Heritage Limited Edition trims. These take full advantage of memory banks which are filled with white-topped Bronco 4x4s and plaid cloth seats.
Heritage trims start with a Big Bend package powered by the four-banger, rated at 300 horsepower and 325 lb-ft of torque, and have the option of a manual or automatic transmission. Sasquatch gear provides 35-inch tires and two locking diffs plus long-travel Bilstein dampers. You’ve all noticed the two-tone paint job with Oxford White accents by now, including a white grille with a red “FORD” billboard. So much for the Braptor having a lock on that design mark. Those wheels might look retro but are modern 17-inch aluminums painted white. Inside the Heritage, look for plaid cloth seats and a white instrument panel. We thank the styling gods that interesting seat textures are making a return.
Tacking a ‘Limited’ suffix onto the trim upgrades its engine to a 2.7-liter EcoBoost V6 (330 hp/410 lb-ft) which is an automatic-only proposition as many of you know. Ford starts with a higher trim Badlands here before smattering on some metal ‘Bronco’ badges in old-school script and fitting some different interior trappings. In a twist of actually meaning what they say, Ford will build only 1,966 units of each Heritage Limited Edition model. This too-clever marketing number is meant to commemorate the year the original Bronco debuted.
If these shades of paint aren’t yer thing, know that Ford will slowly roll out various hues throughout the model year depending on model. Bronco Heritage Edition will have a quintet of colors, for example, while the Heritage Limited will launch in that Robin’s Egg Blue which will eventually give way to a Peak Blue in 2024. That seemingly throwaway sentence buried in the bumf confirms that while some colors may be a one-shot deal, Ford plans to build Heritage Editions next year as well.
There will also be Bronco Sport variants of these themes, with the Heritage getting the smaller engine and the Heritage Limited being fitted with a larger mill (1.5L vs 2.0L, respectively). Their various and sundry styling tweaks mimic the big brother but it is worth noting the Heritage Limited gets larger 29-inch all-terrain off-road tires with more aggressive treads which stretch onto the sidewalls for improved off-road traction (and, be honest, better looks).
The 2023 Bronco Sport Heritage and Heritage Limited are available to order right now while full-size Bronco two- and four-door models will go on sale later this year. As you’ve guessed, initial orders are prioritized for current Bronco order holders awaiting their vehicle. Orders will open to all customers next year, regardless of current reservation status.
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Scott on Aug 15, 2022
Do any car companies research demographics?
going after a shrinking car buying market isn’t a recipe for success.
hazrd a guess that most people in their prime car buying years don’t know anything about broncos or give a sht about a heritage model. Going to die on the vine. Bad strategy and failure for future growth
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- Theflyersfan Interest rates going sky high should knock out the next group of people on the fence waiting to buy. I haven't looked, but I'm betting 2.9 and 3.9% on longer 60+ month loans are either gone or almost impossible to qualify for. I'm starting to get "turn down the thermostat and put on a sweater" vibes here. And if you're an American in Iran, get out. We don't need a sequel to Argo.
- Theflyersfan @Matthew Guy: You might have jumped the gun on this one a little bit. Chevy's website doesn't have a build/config page up yet, nor does KBB or Edmunds. All we have to go on is what Chevy has leaked out to us without seeing the finished product. And I don't see prices on options and each model just yet, just somewhat "around this amount." But all that being said, if I was in the market for a pickup, and saying that I close on a new home later this week (locked in rates before interest rates really went crazy), the MX-5 might need a stablemate. And the "regular" trucks that everyone thinks of have just gotten too large, too over-styled (except for the Ram), and way too expensive. So this size truck seems to hit the sweet spot of people, cargo, and ease of driving/parking needs. So, I'd probably go mid-range with something like the Z71 trim level. I'm guessing it'll be in the mid-30's with enough tech to keep everything connected, reasonable enough fuel economy, and comfort for a road trip. There are some great offroad trails all around Kentucky, and that would have me interested in something like a ZR2, but without knowing exact cost, not sure about that one.But in this class, the Tacoma and Ranger are up there in years and Nissan, while putting in a different engine and transmission, pretty much tidied up the same old bones and is selling it as all new...(Z car...cough...cough). I'd still have to try the Frontier vs. Colorado to make up my mind.
- Bkojote I go off-roading quite a bit (nothing extreme, just some fun scenic trails) and everyone in our group with a Colorado has basically given up or switched to a Toyota/Jeep after dealing with constant issues and $$$ in repairs.The best trim for the Colorado is something on-road biased. These trucks are good for towing toys or some light duty stuff but a burly off road trim on this is silly as the 4WD system can't handle it. While I believe they fixed the major design flaws of the prior generation (an easily-damaged oil pan and poorly positioned shocks that hang precariously low), the clutch-based 4WD system is notorious for failing on moderate trails- look no further than the recent C&D "Trail Boss" review.
- Arthur Dailey The absolute best series on TTAC and so few responses? I am going to assume that the readership (B&B) is either too young or did not have enough 'coin' to have enjoyed these vehicles during their heyday.
- Arthur Dailey From circa 1985 to 1998 I was partially responsible for a 'fleet' (up to just over two dozen at any one time) of 15 passenger and 12 passenger vans as well as some converted/ex smaller school buses. All 3 domestic manufacturers were represented. We purchased one Dodge 15 passenger van that came from the factory propane powered. Later converted a number of other vans, predominantly GM's made at the Scarboro van plant to propane. The propane conversion did reduce the passenger capacity. In our experience the Fords were indeed the most robust.