#branding

Ever since Bertel showed us the newest version of the Buick GL8 minivan, with its “Business Concept”-inspired design and executive airport shuttle mission, we’ve been curious about the chances of it coming to the US. After all, GM hasn’t sold a minivan in the US since the Uplander died in 2009, a far cry from the 336,000-odd minivans The General sold in America just ten years before. But when we asked our Best and Brightest if Buick could use a minivan, the response was a fairly resounding “no.” One particularly uncharitable soul even suggested that we were trying to goad GM into making a mistake in order to have something to bash them for. But, as it turns out, GM’s US execs didn’t need to be goaded at all to consider bringing the GL8 to the US market. GM China boss Kevin Wales tells Reuters [via the Baltimore Sun] that

They’ve looked at it on and off as long as I’ve been out here. They’ve made a fundamental decision that says demand for that type of product’s not strong enough. We say that’s fine. We’ll just keep selling out here.”

The Swedish National Debt Office has approved Saab’s deal to sell property to its Russian backer, Vladimir Antonov, but the Swedish firm is still waiting on approval of the deal from the European Investment Bank. Saab’s production operations have been shut down for two weeks, since the automaker began having trouble paying its suppliers. The EIB says its must simply review the deal, which would include the sale of Saab’s property to an Antonov-owned bank as well as the release of the remainder of Saab’s EIB loan, although GM gets to review the deal as well before it goes through according to thelocal.se. And since GM has long opposed Antonov taking a large share of Saab, which owns rights to some of its latest technology, Saab is reportedly also talking to several Chinese firms about partnerships that could save the struggling automaker.

Is imitation the sincerest form of flattery? Nobody told the Germans, who seem to be growing weary of China’s ceaseless automotive design flattery. “The Copy-Shop is open again” grumbles AutoBild, of the Emgrand EC6-RV, which marks the second obvious Chinese MINI clone here’s the first) in the last several years. At least Emgrand’s parent company Geely isn’t ripping off its joint venture partner… but then, didn’t Geely buy Volvo so it wouldn’t have to rip off Western brands? Old habits must die hard…

Hey you, you’re an “auto enthusiast,” right? You care about the “driving experience, yes”? Good, name a top-20 global automaker that sells one brand of cars globally, marketed specifically to enthusiasts.

Take your time answering, but there’s only one… and it has something very serious to say to you.

Ford’s Lincoln turnaround continues to be a hot topic for industry watchers who have a hard time squaring the success of the Ford brand with the weak performance of Ford’s luxury efforts. Thus far, the X-factor is Lincoln’s product, which has for too long consisted of little more than tarted-up Fords without any of the the unique attributes that drive luxury brand aspiration. So, what does the future hold for Lincoln’s product plans? According to FordInsideNews, the answer is as predictable as it is troubling: Global C-Platform. That’s right, Lincoln’s future is based on the same platform as the future of the Ford brand.

Typically, when a focused, well-branded company like BMW buys storied brands and then tries to combine them, the results are less than ideal for all involved. Thus far, BMW had actually been doing a fantastic job with its MINI and Rolls-Royce franchises, expanding into new niches while revitalizing potent brands with high-quality products. But putting the two together? It’s not clear how many buyers will line up for this Rolls-fettled MINI Goodwood (price estimated as high as £50,000), but at least the thing has good historical precedent in the Peter Sellers Mini-Rolls. And compared to some of the modern attempts to create premium city cars (hello Aston Cygnet), that makes this über-priced MINI-mashup something more than a mere cynical play for profits and C02 emission average reductions. In fact, it’s something of a tribute to BMW’s stewardship of two brands that could well have been botched over the past decade or so. Hit the jump for details on the Mini Goodwood’s posh appointments.

Lexus’s GS-series of sports sedans has been a perennial sales dog for years now, winning Toyota’s luxury brand few converts from its 5-Series, E-Class and A6 competition. In fact, it’s a testament to Lexus’s successes in building unconventional luxury niches with the RX and ES lines that it’s been able to become a major US market luxury brand without a popular full-sized luxury sedan. But with luxury sales competition heating up under pressure from BMW and Audi, it’s clear that Lexus isn’t willing to let the GS’s underachievement continue unaddressed.

Exactly a week ago, Fiat said it would up its stake in Chrysler “within weeks,” and according to the Detroit News, the deed is now done. Having earned 5% of Chrysler’s equity by building a FIRE-family engine in the US (for use in the Mexico-built Fiat 500), Chrysler had to confirm that it has brought in $1.5b in non-NAFTA foreign revenue, and (according to Chrysler’s LLC agreement [ PDF])

[execute] one or more franchise agreements covering in the aggregate at least ninety percent (90%) of the total Fiat Group Automobiles S.p.A. dealers in Latin America pursuant to which such dealers will carry Company products

in order to bring its stake up from 25% to 30%. We already know that Fiat will achieve this goal by rebadging Chrysler vehicles as Fiats for Latin American markets, a move that is technically compliant with the letter (if not the spirit) of the LLC agreement. But, it turns out that Fiat still had to get the Treasury to amend its agreement in order to bend the rules just a little bit more.

Ford Motor Company has benefited immensely from its investments in its Blue Oval Brand, improving sales and profits, while wrapping its entire operations in an aura of invulnerability. But underneath all the Ford-branded success lies a problem that, more often than not, has been conveniently swept under the rug: Ford’s luxury offerings are in chaos. The last time we checked in on Lincoln, Ford was trying to convince dealers that Lincoln’s future product would be competitive in the tough luxury market… without disclosing any details that might give salesmen hope that future Lincolns will be something other than an obviously tarted-up Ford. But as tough a sell as that is, Lincoln’s dealers seem to be even more worried about the more prosaic elements of Ford’s luxury brand turnaround…

We recently asked our Best And Brightest to help Chevrolet look back through its past and find the designs that should inform the brand’s future design direction, an assignment that touched off a number of fascinating conversations. Now, with news of Alfa’s US launch being delayed at least in part due to problems with the design of its all-important D-segment sedan, we reckon it’s time to help Alfa navigate its current design crossroads. Only this time, it’s even more important. Though once-famous for its crackling V6s and flat-fours, Alfa’s have become increasingly dependent on their non-mechanical attributes: style, flair, and Italian-ness. And unlike Chevrolet, the brand has more recent design heritage to draw on as it approaches a US launch just as automotive designs are becoming increasingly emotive. But whereas Chevrolet lacks design identity, Alfa suffers from too much identity: though the 8C is a gorgeous car and a sublime halo, its design cues are becoming something of a crutch for Alfa’s designers.

And so we ask: if Alfa is looking for a new design direction to help launch it as a global premium/sporty brand, what past designs should it turn to? My personal top choice, the Alfetta GTV6, may not be the most beloved design amongst true Alfisti, but it’s a distinctive design at the crossroads between old- and new-school Italian brio. If Alfa is to succeed, it needs designs that reference both heritage and modernity, and to my eyes, the GTV does just that. But that still leaves nine more choices…