What's Wrong With This Picture: Buick To The Future Edition

by Edward Niedermeyer

Published: April 15th, 2011

what s wrong with this picture buick to the future edition

Buick has gone back to China in order to find the way forward… and based on these renderings of the soon-to-be-launched Envision Concept, their designers have been spending some time with Mazda’s “Japanese Alfa Romeo”-focused stylists. Which is an interesting state of affairs: When Buick’s US managers lost their way, GM’s Chinese staff rediscovered the essence of the brand in designs like the Riviera and Invicta concepts. Now, it seems that Buick’s Chinese stylists may be starting to lose the plot, turning out this effort that looks like it could carry nearly any auto brand in existence. Is it time to bring Buick design back home?

#3WTP #Branding #Buick #China #Concept #Design

Edward Niedermeyer

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Advo on Apr 16, 2011

Instead of undercutting the competition by producing more cheaply, I wonder if Chinese auto companies will instead take those car concepts, a lot of which are pretty good looking on paper, and leave a lot of what we like in the final production model. Cost has got to be a major factor in consumers getting these dumbed-down designs. Maybe the Chinese will go that extra step to leave the styling details in there and can afford to do so even if they charge the same amount as competing brands.

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Ciddyguy on Apr 16, 2011

Nope, not gonna buy this thing, it looks like it could be just another CUV type vehicle with oversized tired and swoopy, but now cliche'd styling cues and those wind doors, get real. Those aren't technically gullwing doors, that belongs to the beloved Mercedes Benz of the same name and the doors on the Delorean.

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