What's Wrong With This Picture: The Cimmaron Of The Future Edition

Edward Niedermeyer
by Edward Niedermeyer
whats wrong with this picture the cimmaron of the future edition

According to a recent projection, GM will be selling over 2m vehicles on its Gamma (Aveo) platform by 2016… and thanks to Cadillac’s Urban Luxury Concept, we know what the most profitable iteration of that platform could look like. Yes, it’s the new-wave Cimarron of the future, inspired by such pedigreed city-car competitors as the Aston-Martin Cygnet and the Bugatti Petit Sport Sang de Navet. And with Lambo doors and a grille that would put a crunk rapper to shame, the littlest Caddy certainly does everything it can to distract from its humble (presumably budget Korean hatchback) roots. Because, as lead designer Frank Saucedo puts it

There is no minimum size for a Cadillac driving experience.

But there is a minimum volume per platform target… and the importance of this metric almost guarantees that, in some way or another, the Cimarron will ride again.

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  • MadHungarian MadHungarian on Nov 17, 2010

    Mistake, mistake, mistake. For a whole bunch of reasons other than the questionable styling, but let's start with these two: 1. The market for this sort of thing always gets overestimated. Real city dwellers, with no offstreet parking and mixing it up in cut and thrust traffic, will be happier with a Fit or a Cruze or a Fiesta. Not enough of them are going to spend Cadillac bucks for a car that's going to sit out on the street overnight, cost a bundle to insure, and doesn't do anything a Fit doesn't. And the ones who do buy it will outgrow it quickly, as soon as they have kids and/or move to the burbs. 2. Every dollar spent on developing and marketing this is a dollar diverted from doing what Cadillac needs desperately to do, which is revitalize the top end of its lineup with a RWD ultra luxury model that gives customers the best of the classiest big Caddies of yore - think '66 Fleetwood Brougham -- in a modern package. The XTS won't do that, being hemmed in by the limitations of the Epsilon platform (just like the MKS isn't doing it for Lincoln). Quick before it's too late, as everyone else is moving in on this market. Think Hyundai Equus, reviewed elsewhere on this site. Fix the front seats and it's ready to be the new DeVille. The LWB version (not coming to the US, bummer) could be the Fleetwood Brougham. I don't mean GM should sell rebadged Equuses as Caddies. I mean this is the kind of car Cadillac should be building, instead of ceding the market to Hyundai.

    • PrincipalDan PrincipalDan on Nov 17, 2010

      +1. Your part 2 made me think that 40 years from now car nuts will be sitting around saying: "Remember when Hyundai made cars like the Equus? Now the Chinese are eating their lunch and building real luxury sedans!"

  • Zenith Zenith on Apr 07, 2011

    Too small to be a Caddy or Buick and too classy to be a Chevy. Split the grill vertically, put an Indian head on the steering wheel hub & revive Pontiac. This thing would make an awesome companion to my Aztek. And don't make versions of it for any other division.

  • Johnds Years ago I pulled over a vehicle from either Manitoba or Ontario in North Dakota for speeding. The license plates and drivers license did not come up on my dispatchers computer. The only option was to call their government. Being that it was 2 am, that wasn’t possible so they were given a warning.
  • BEPLA My own theory/question on the Mark VI:Had Lincoln used the longer sedan wheelbase on the coupe - by leaning the windshield back and pushing the dashboard & steering wheel rearward a bit - not built a sedan - and engineered the car for frameless side windows (those framed windows are clunky, look cheap, and add too many vertical lines in comparison to the previous Marks) - Would the VI have remained an attractive, aspirational object of desire?
  • VoGhost Another ICEbox? Pass. Where are you going to fill your oil addiction when all the gas stations disappear for lack of demand? I want a pickup that I can actually use for a few decades.
  • Art Vandelay Best? PCH from Ventura to somewhere near Lompoc. Most Famous? Route Irish
  • GT Ross The black wheel fad cannot die soon enough for me.