What's Wrong With This Picture: Buick's Brand Integra-ty Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture buick s brand integra ty edition

The new Buick Regal is aimed straight at Acura’s TSX… could this forthcoming Opel Astra Coupe be Buick’s answer to the late Acura Integra/RSX? GM has thus far refused to confirm any Astra-based Buicks besides a sedan that’s already being caught without camo in China. But if Buick is going compact, where should it draw the line? After all, the brand is anxious to attract young buyers… but does a compact coupe take Buick’s youth movement too far? And what do you call a Buick coupe that could fit under the hood of a classic Riviera? Rebadged Opels and younger buyers are a solid basis for a Buick revival, but cars like this one prove that Buick needs more than just a direction to head in: it needs a vision.

Join the conversation
5 of 21 comments
  • 1996MEdition 1996MEdition on Jun 03, 2010

    Where are the portholes?

  • Raast Raast on Jun 03, 2010

    The average age of the drivers for this vehicle in North America will be? I thought so.

  • Monty Monty on Jun 03, 2010

    Why so much negativity? In other posts, commentors lament the lack of the Integra and other such cars, and are constantly bemoaning the fact that GM "never changes, it's business as usual". Yet, let Buick dare to suggest that it could supply such a car, and all the GM Haters launch onto cries of "How dare they!" What if the Buick-ized Astra is a good car, and GM actually makes a better Integra? What are you going to complain about then? Honestly, the GM Haters are as tiresome as the GM Fanbois.

  • Gsnfan Gsnfan on Jun 03, 2010

    Well, they can't have a young, sporty image with big Lucernes.

    • Gimmeamanual Gimmeamanual on Jun 03, 2010

      And why not? Celica sold alongside Avalon, RSX sold alongside RL, Cobalt SS sold alongside Impala, S2000 sold alongside Odyssey.