#Nissan

Nissan’s Maxima turns 40 this year.

“This year” is a tricky statement, of course, since the year of production isn’t necessarily the same as the model year, but whether you mark it from the beginning of production in 1980 or the first model year in 1981, either way you slice it, the Maxima is hitting the big 4-0.

And Nissan is marking the milestone with a special edition package. Naturally.

I cannot tell you the number of times I’ve gotten excited about the prospect of a new vehicle only to learn it’s going to limited to some lousy country where they don’t even bother to drive on the correct side of the street, have funny-sounding police sirens and/or happen to be involved in some other roadway debacle — like using the metric system on signs, just because it’s easier.

Meanwhile, nobody even seems to notice when we export our best automotive wares. Sure Europeans enjoy the Corvette’s mind-blowing performance and ability to absolutely devour highway miles at an unbeatable price (ignore the Euro-spec C8). But it probably lacks panache or the appropriate level of refinement (whatever the hell they’re looking for) and doesn’t accessorize with the sport coat and bare ankle look they seem so sprung on. Have you ever seen a Corvette in Europe? Of course, you haven’t. They almost never cracked 1,000 deliveries per year because the entire continent hates V8 engines.

Don’t fact check me on that last one because it’s irrelevant to the purposes of this article about petty revenge. All you need to know is that I was just informed that Nissan’s upcoming 400Z (name pending) won’t be available in Europe.

Considering the dire straits Nissan currently finds itself in, I don’t think anybody felt ultra-confident that its next Z-badged performance coupe was automatically going to be a home run. I certainly did not. But then I watched Nissan CEO Makoto Uchida climb out of the prototype as he reminisced about how his first car was a Fairlady Z, noting that it was a “love at first sight” kind of deal.

It was fitting, not just because the Proto Z that debuted on Tuesday is clearly inspired by that iconic model but also because he just unveiled a car that will probably leave a lot of other young drivers feeling the exact same way.

Nissan spent a lot of time parading around Z models ahead of the debut, suggesting that the prototype would be influenced by them all. But it has become clear that the earliest models are the ones doing the heavy lifting. While the squared tail lamps floating on a black canvas covers everything up to the 300ZX, the Proto Z’s overall shape is commensurate with the original 240Z. It also happens to be quite handsome and uncluttered by a lot of the busyness found on modern-day sporting cars.

Greg Kelly, the American businessman and former Nissan board member that was arrested with ex-chairman Carlos Ghosn almost two years ago, has pleaded not guilty to the financial misconduct charges leveled against him in Japan. While he was supposed to stand trial with Mr. Ghosn, Carlos escaped his captors with the help of at least one U.S. Army Special Forces veteran and a lot of careful planning at the end of 2019. Kelly is accused of helping the former chairman hide millions of dollars in deferred compensation.

During the trial, he defended Ghosn by saying he was an outstanding automotive executive who helped save Nissan in its darkest hour. He also hinted that the firm should have done everything in its power to retain him, adding that his role was to find legal ways of keeping Ghosn from jumping ship to a rival company. While that included financial incentives, Kelly asserted during the trial that Nissan’s attorneys were always consulted before decisions were made and that no illegal actions were taken. “I informed Mr. Ghosn what could be done legally and what could not be done legally,” he told the court. “I believe the evidence will show that I did not violate the [financial] disclosure regulations.”

Nissan has issued another teaser for the impending 400Z with clear intent to alleviate any confusion created by the previous marketing materials. We said it looked like the company planned on offering the sports coupe with a manual transmission and are required to revise our claim. It’s now blatantly obvious that Nissan is planning on producing be-clutched examples. We can only assume that Nissan’s marketing department noticed that everyone had started to catch onto the possibility of there being a manual option in its last posting and simply decided to remove all doubt.

One can even imagine the video conference where management tells the person editing the clips to throw in a bare shot of the gear selector this time. Nissan knows few customers will actually buy one but that the automotive press can’t help but mention the last of a dying breed. Some of us wake up in a cold sweat nightly, haunted by the knowledge that carefully using two appendages to change gears isn’t something future generations are going to put up with.

A new report out of Japan suggests that the Nissan GT-R, aka Godzilla, will be bowing out the opposite of gracefully with a high-zoot model that will mark the end of this generation.

That same report suggests it will be a bit before any replacement for the flagship performance car will reach the market.

Nissan has been extremely clear that it has been focusing heavily upon its past for the formation of its upcoming 400Z. Considering how the automaker is faring in the present, casually throwing customers into a sea of nostalgia is likely a 200-IQ play. Vintage Z cars have an obsessively loyal fan base and are awarded rolling praise from practically everybody who remembers them in their heyday.

Your author has always held a soft spot for the 300ZX Twin Turbo, despite his not being the resident Nissan aficionado and the 300 being the most pig-like in the Z-car’s expansive lineage. But plenty of people recall its enthralling performance as turbo lag boost was playfully teased out to make pressing the accelerator feel less like you were about to pass a slow-moving motorist on the highway and more like you were about to launch a Grumman F-14 Tomcat off an aircraft carrier. They also undoubtedly remember its stellar design, especially the Z32, which present-day Nissan has decided to tap into for the upcoming performance model.

Once reserved for aircraft and the world’s most expensive sports cars, carbon fiber has been gradually wriggling its way into the mainstream. On Thursday, Nissan announced it had whipped up a method to manufacture carbon fiber reinforced plastic (CFRP) more easily and shorten production time by around 80 percent — adding that it planned to take advantage of the material in order to build increasingly lightweight cars.

The manufacturer also suggested the new process will reduce the cost of manufacturing CFRPs, addressing the industry’s favorite excuse for why they don’t use it more often. That said, the financial inconvenience of implementing carbon fiber is really a byproduct of how labor intensive it is. Most parts are laid into molds one layer at a time with the help of an expert and use vacuum pressure to ensure the resin sets evenly, since they can’t be machine pressed. Yet Nissan felt stamping was the way to go with carbon fiber and claims to have figured out how it should be done.

Electric crossovers are all the rage, but they might not get blood pumping the way a rear-drive sports car can. Especially one with a heritage like Nissan’s Z.

The subject of much rumor and speculation, the successor to today’s remarkably aged 370Z was already known to be in the works, carefully pored over by a team of fastidious Japanese engineers eager to do the model’s lineage proud. Expected to carry the name 400Z, a prototype is headed our way in just a short time.

We’ve documented Nissan’s troubles for some time, breaking the situation down into numerous articles expanding upon the various elements that left the brand proclaiming this year’s financial performance will mirror 2019’s lackluster showing months ahead of the latter period’s scheduled reporting.

Everything seemed to go wrong for the company, forcing it to embrace aggressive cost-cutting measures to say afloat. U.S. sales were particularly horrendous going into the pandemic, which only added to the mounting list of hardships. Nissan is now predicting 2020 will be one of the worst financial periods in its history.

However, CEO Makoto Uchida predicts 2021 will be the point where the company finally turns a corner and begins its ascent toward sustained profitability. In fact, he believes that, with a little luck, the rebound might even begin in Q4 of this year. But that unbridled optimism is being tempered by COVID-19. Uchida worries the dreaded “second wave” could forestall Nissan’s recovery by several months.

Nissan unveiled the next-generation Rogue earlier this year, revealing a taller-looking, butched-up CUV with a newly direct-injected four-cylinder engine under hood. Arriving for 2021, the embattled automaker’s bread-and-butter crossover had best resonate with customers.

But that’s not the only crossover shoe dropping for 2021. Overlooked as it is, there’ll be a new take on the Rogue Sport, too.

Romance was not in the air when Japanese officials attempted to spark a merger between troubled automaker Nissan and its far healthier rival, Honda, a report in the Financial Times claims.

According to three sources, the effort to bring both automakers to the table — a high-level decision apparently originating in the Japanese Prime Minister’s office — went nowhere. Can anyone imagine a reason why Honda would turn up its nose at such an idea?

The saga of the Nissan Titan will come to an end in Canada next year, with the recently refreshed full-size pickup and its tweener XD sibling leaving that market after 2021 as the automaker changes course on a global scale.

Nissan Canada confirmed the discontinuation to TTAC on Thursday, claiming the automaker, as part of its new four-year plan, will focus more closely on its core strengths. Refreshed for 2020, the Titan line has recently seen a decline in the number of build configurations offered, as well as vehicles sold, making the model’s vanishing act a seeming inevitability.

Advanced driving aids have been slighted once again. This time, the Center for Auto Safety is asking Nissan to issue a safety recall on several models it believes have received too many customer complaints about their automatic emergency braking systems.

It also claims the manufacturer is already aware of the situation, after filing an public-information requests that showed Nissan being in possession of more than 1,400 complaints and field reports alleging the systems are activating when they shouldn’t. The company is also on the receiving end of some lawsuits over the matter.

We’d hate to harp on Nissan more than necessary. The manufacturer already has a laundry list of problems it’s hoping to solve, and there’s clear evidence that advanced driving aids are acting goofy across the board — especially as they become more commonplace. Last week, we reported on another AAA assessment encompassing multiple brands that once again showed just how reliable these electronic nannies aren’t.

Nissan’s future will not see it become everything to everyone, and certainly not in all markets. The 2010s, and the market share-chasing, globe-straddling expansionism that characterized that decade’s car-buying orgy, are violently over.

Also soon to be over, apparently, is the Nissan Maxima’s gasoline-powered powertrain.