#MitsubishiMirage

The tales of the many flavors of rebadged Chrysler Europe and Mitsubishi products sold as Plymouths and Dodges remain perennially fascinating for me, what with all the Chryslerized Simcas and Hillmans and so forth, and one example of this breed that appears to have disappeared from the face of the earth is the Plymouth Champ. The Champ was a fourth-generation Mitsubishi Mirage, a gas-sipping front-driver that received Colt nameplates for the Dodge side of the showroom floor, and I found one a few days ago at a Denver-area self-service yard.

It turns out that news of an Asian-market Chrysler sedan that was a re-badged Mitsubishi Mirage wasn’t entirely accurate.

Chrysler will re-badge the Mitsubishi Attrage (the sedan version of the much-loved Mitsubishi Mirage) for sale in Asian markets. Sounds crazy, right? Not really.

Deep within the comments of a recent luxury vehicle review, a familiar, satirical exchange takes place:

Googleplex: The pixel-density on the new touch system is passable, but LCD screens in cars in 2014 are laughable. Have these people even heard of AMOLED?

MauraudStar: Panther Love knows no touchscreens, my friend.

MoparMalaise: Panther Love knows no rich Corinthian leather, either.

VivaVega: We lost the war against fuel injection in the 1980’s, and I’m not about to give up the rest of my control to electronic nannies. Spare me your all-wheel drive, your dual-clutch transmissions and the 30 years of weight gain! Why can’t someone build a simple, functional car anymore?

Will any manufacturer answer VivaVega’s question? Enter the 2014 Mitsubishi Mirage.

There it stood, right next to the Michael Jordan Wheaties display.

A brand-new 1992 yellow Geo Metro convertible.

Price Chopper, a local New York supermarket chain (think Pathmark or Albertson’s on crack) was opening up a brand new location in Saratoga Springs.

The Metro would be the perfect vehicle for upstate New York’s salty roads and wickedly cold weather for one irrefutable reason. It was free… after tax, tag and title. The only thing I had to do was figure out how to win it.

So I got busy. 150 entries a day for 3 full months. 13,000 in all. The day came for the drawing, and I won!

Stumbling upon old family photographs is a funny thing. Sometimes, you find out that your parents were actually pretty cool in their day, devoid of middle-aged paunches or wrinkles, and decked out in stylish clothes, with good-looking but rarely mentioned companions on their arm that elicit scowls and glares when you innocently inquire about their identity. Looking at old photos of the Mitsubishi Mirage is a little like that.

The Montreal Auto Show is shaping up to be a blowout for fans of B-Segment cars. Aside from the usual Quebec specials, Montreal has been the launch pad for the Canada-only Nissan Micra and the Mitsubishi Mirage G4 you see above.

Canada’s affinity for small cars may result in it getting yet another exclusive product that won’t be offered to Americans. In addition to the Toyota Echo hatchback, Acura EL and Mercedes-Benz B-Class, the Nissan Micra may be sold in Canada.

Pop quiz:

1. What segment sells in strong volumes in America?
2. What segment is considered poison by American consumers?
3. Why is Mitsubishi neglecting a popular segment while focusing on an unpopular one?

Honda wasn’t the only Japanese auto maker debuting something at the Montreal Auto Show. Mitsubishi debuted the Canadian-spec version of the new Mirage – without giving it a name.