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Mexico To Get Chrysler Badged Mitsubishi Mirage Sedan

by Derek Kreindler
(IC: employee)
July 1st, 2014 10:30 AM
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It turns out that news of an Asian-market Chrysler sedan that was a re-badged Mitsubishi Mirage wasn’t entirely accurate.
The sedan in question is actually heading for Mexico, according to this announcement from Mitsubishi. Interestingly, a report by Just-Auto which denied the initial report also said that the Mirage sedan would be heading to Canada. Mitsubishi showed the car off at this year’s Toronto Auto Show, but had no firm plans for selling the car.
Published July 1st, 2014 10:30 AM
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I thought these were the gaps Fiat was supposed to be filling. They should be selling a Mexico-only stripped out 500 with manual transmissions, the base engine, and steel wheels. Isn't the 500 built there anyway?
"even the Argentines compliment the organization’s set up" Wait! are tourists from Argentina complimenting something? I find that hard to believe Marcelo! Hahaha
On August 19 2013 Dodge Mexico received catastrophic news. Hyundai has announced plans to cut ties with Chrysler and form its own dealer network in Mexico. Since 2000, Hyundai has imported vehicles to Mexico but sold them under Chrysler's Dodge banner. Read more: http://www.leftlanenews.com/hyundai-to-split-from-chrysler-establish-mexico-dealer-network.html#ixzz36H1yUW6Q This is probably the death knell for Dodge as their sales have since tanked even more than usual as they have lost some of their best cars. So in desperation they are now turning to Mexico's other red-headed step-child, Mitsubishi, in the hope of picking up some crumbs from under the table. Hyundai, as they are wont to do, will eat both of their lunches while taking substantial bites from the front runners too. Hmmm a joint Mitsubishi/Dodge Mexican deathwatch might be in order?
This is a huge mistake for Chrysler Brand and Group. That ugly thing is going to be a lot of peoples first impression of Chrysler, especially where the brand isn't well known. If that were MY first introduction to Chrysler, I'd never look at another one. Since Chrysler was supposedly paired with Lancia, wouldn't it make much more sense to sell the Ypsilon or Delta as the entry level vehicle? It's part of FCA, in production, and would certainly help the Italian factories stay busy, as well as giving the customer a true taste of what to expect from Chrysler in the future, instead of that abortion. This is badge engineering taken to stupidity!