Mitsubishi Mirage Sedan Displayed Proudly In Toronto

Derek Kreindler
by Derek Kreindler

Not content to let Nissan steal their A-segment thunder, Mitsubishi brought out their Mirage G4 sedan, which was locked and on a turntable, next to an Evo and a Mirage hatchback. In person, the G4 looks just as pinched and stretched as photos make it out to be.





Derek Kreindler
Derek Kreindler

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  • Mjz Mjz on Feb 15, 2014

    First of all, Mitsubishi has an ASSEMBLY PLANT HERE. They are not going anywhere for the near future. It would cost them way too much to shut down here, unlike Suzuki. Secondly, the Mirage hatch is now Mitsu's best selling car line. Laugh all you want, but for $13k, it has a lot of kit standard (ok, I read too many British mags) and gets great mileage. Read the owner reviews. So why not add a sedan version too? Some people just don't want to buy a USED "whatever" car. They like the idea of getting something brand new, however modest it might be.

    • See 3 previous
    • Turboprius Turboprius on Feb 15, 2014

      @Lorenzo If Sharpay Evans were poor, she'd probably have a Plasma Purple Mirage sedan. But spoiled teenage girls who go to country clubs have Shelby GT500s that they get painted Plasma Purple. However, the sedan looks to appeal as A-B transportation rather than "Fabulous." They've gotta work things out, right? It's really funny I thought of that, since Ryan Evans is my profile picture right now. And Sharpay had a Mustang in the movie. Fine, I'll shut up. A teenage boy isn't supposed to know this much about HSM 2.

  • Motormouth Motormouth on Feb 17, 2014

    Oversized body rolling on absurdly small wheels. A typically Indian design where a large body has been mated to an existing platform to hit the combined targets of interior cabin space and cost reduction.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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