2014 Nissan Micra In Detail

Derek Kreindler
by Derek Kreindler

At the Canadian International Auto Show, Nissan debuted their Canadian-only Micra, an A-Segment car that takes up the Kia Rio’s one-time mantle of being the sole new car available for less than $10,000. At the show, we learned a few things about the Micra.

While the Micra uses the Versa’s 1.6L 109-horsepower 4-cylinder engine, it won’t get a CVT, but will offer a choice of a 5-speed manual or a 4-speed automatic. With the Micra weighing about 2100 lbs, it should feel nimble, but acceleration will be leisurely, given that its power to weight ratio is similar to an original Miata.

According to Nissan, the Micra has been localized for Canada with features like a rear heating duct in the floor, large, heated mirrors and a 60/40 split-folding rear seat. The crash structures have also been re-designed to meet Canadian vehicle standards, which are more nearly identical to American regulations. For a vehicle market of roughly 1 million units, this seems like an expensive undertaking. But evidently, Nissan feels that there’s some value in doing this for a product that competes in a traditionally unprofitable segment.







Derek Kreindler
Derek Kreindler

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  • Hemi Hemi on Feb 16, 2014

    I think it's a decent car for $10k, as are most entry level cheap cars. If that's all someone can afford, that's what they should buy. I hate taking to new college grads, barely making money at a new job, while on probation. They go out and buy used BMWs/Benz that they are then unable to pay for repairs. A friend has the first gen Versa, with regular oil changes it has been Perfectly reliable since day 1. Not a sexy car, but reliable. I was looking at one of these "tiny" cars, such as the Sonic, Spark, Fiesta and Yaris, being that I live in NYC. It would have been easy to street park, I wouldn't care about about "street scars" that cars get in NYC, would have been reliable and unattractive to car thieves. Wellll I ended up scoring a secure indoor garage spot and stuck with my original choice of a bigger vehicle. Some people have too much pride to be seen in these cars and I don't care. My only issue was as an enthusiast, how fun they are to drive. I just hate the NVH associcated with such small cars. They are very fun to zip around in traffic and park in most of NYC.

  • Seat safety switch Seat safety switch on Feb 17, 2014

    The Versa and Hyundai Accent were both offered recently (last 5-7 years) in Canada at under $10k. In both cases they were super-base stripper models that were mostly used by dealerships to bait and switch upsell to a middle or high class model that compared in price to other cars in their segments. Hopefully the $9998 Micra won't be a punishment for not going with the middle/high-end Micra. Spec Micra anyone?

    • Spoonie Spoonie on Mar 10, 2014

      Selling any car in Southern Ontario without A/C installed should be a crime. I would imagine that most buyers of this vehicle would spec it up to A/C and automagic. How good is the price once that (and it's probably packaged) box is ticked?

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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