FCA To Sell Re-Badged Mitsubshi Mirages In Colt Redux

Derek Kreindler
by Derek Kreindler
fca to sell re badged mitsubshi mirages in colt redux

Chrysler will re-badge the Mitsubishi Attrage (the sedan version of the much-loved Mitsubishi Mirage) for sale in Asian markets. Sounds crazy, right? Not really.

Chrysler has a history of selling small Mitsubishis under their own brand in North America, but the agreement with Mitsubishi will cover Asia, a region where Chrysler has never been particularly strong. No specific markets or brand decisions were announced for the Thai-built sedan, but we’d like to humbly suggest a name for the new car: the Colt.

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16 of 22 comments
  • VoGo VoGo on Jun 27, 2014

    I thought that the one thing Fiat did well was build inexpensive, small cars. Well, looks like Fiat can't build a small, inexpensive car as good as the Mitsubishi Mirage, which is almost universally viewed as the worst car on sale in the US.

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    • Marcelo de Vasconcellos Marcelo de Vasconcellos on Jun 28, 2014

      @Marcelo de Vasconcellos Yep agree with everything you say. Especially as the Mirage has been well received. Comparing the Mirage (without driving) to the Palio, i'm pretty sure the Palio is better but then we run into the elephant in the room, Sandero. the Sandero drives better than a Micra, has more space than a Palio.

  • Lorenzo Lorenzo on Jun 27, 2014

    Can we really rule out this car being sold in America? Mitsubishi has an American plant in Normal, Illinois that makes just one model, the compact Outlander Sport. I believe the midsize Outlander is made in Japan. It's a big, automated plant, 2.4 million square feet with something like a quarter-million car capacity. Mitsu might want to make better use of that plant than build just the Outlander Sport there.

  • Niky Niky on Jun 28, 2014

    I can see it happening. As it stands, the Attrage is a much better car than the Mirage. Steadier handling, much, much more interior space (legroom is actually impressive compared to the Korean subcompact twins, though elbow room is still lacking) and better interior materials. And it still retains the basic pros of the Mirage: Very rigid and safe chassis, ultra-lightweight construction. Make that in America with Chrysler interiors, fix the steering with firmer bushes and a recalibrated rack, add firmer dampers, sacrifice 20 pounds or so by replacing the wretched cable transmission with a linkage... slap a quick and dirty turbo on the motor and you could sell something for sub-Korean money that's much nicer than a Versa, at least. And if it succeeds, hopefully Mitsubishi will license the changes back from Chrysler so we can finally get the Mirage's ultra-lightweight chassis with a nice car attached to it. :p

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    • Victor Victor on Jun 28, 2014

      @Marcelo de Vasconcellos Rear legroom is the #1 measurement I look for. I'm 1.93m and there aren't that many compact cars I can fit a grown up behind the driver's seat. Maybe that is why I perceived the Versa as a bit roomier. But you're right on the money.

  • Corey Lewis Corey Lewis on Jun 30, 2014

    Chrysler never can seem to get away from Mitsu and their awful cars. Here I thought in 2010+ they were finally done with them. Nope, hop back into that familiar Mitsu bed with a broken leg. It'll be fine!

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    • Corey Lewis Corey Lewis on Jun 30, 2014

      @28-Cars-Later Perhaps they can get a JDM Mitsu cargo van, add windows, and rebadge it as the new Journey! And then they can start making Mitsu/Dodge cars in the midwest, and etc.etc.