#Mercedes-Benz

Thanks to an interested and better-financed populace, luxury purchases have been on the rise in China for the past decade. Chinese consumers currently drop around $7.6 billion per year on premium goods, accounting for almost a third of the global luxury market. This has resulted in a massive influx of high-end items and brands that want to capture the public’s attention and, more importantly, cash.

This includes automotive brands — all of which are desperate to expand into the Chinese market. But finding the correct approach is tricky. Plenty of fashionable brands attempted to incorporate authentic Chinese elements into their designs, but failed to do so in an elegant or convincing way. There’s a bit of a balancing act required. Market research shows younger consumers like clean designs and a little bit of bling, but don’t want these established brands catering too much to Chinese tastes. Older consumers, however, are willing to enjoy a little bit more ostentatiousness and adherence to tradition.

That’s one reason why you see so many new cars showing up at auto shows painted red. In China, red represents good fortune and crops up on significant items on important dates all the time. Wedding dresses are traditionally red, as are envelopes containing monetary gifts to commemorate the birth of a child or the new year.

However, we have to wonder if some brands aren’t going a little overboard. Mercedes-Maybach, which just released a hideous concept SUV intended to whet Chinese appetites, has followed up that eyebrow-raising effort with “the pinnacle of luxury living.”

Mercedes-Benz unveiled the A-Class L sedan at the at the Beijing Auto Show this week, giving us the first real look at the body style that will eventually make it to North America. Of course, despite the U.S. and Canada having a population that’s three inches taller, on average, Mercedes will probably keep the long wheelbase version in the East. But that has to do more with the Chinese appreciation for imported luxury than an indispensable need for legroom.

It’s a luxury that’s sometimes difficult to understand.

Mercedes-Maybach recently showcased a three-box SUV concept we couldn’t quite wrap our heads around, and is now launching into a new aesthetic intended to appeal to Chinese customers that we’re also having difficulty coming to terms with. However, let’s save that visual train wreck for another post, and figure out how much the Chinese A-Class L sedan has in common with the model destined for North America.

Mercedes-Maybach gently teased its new “Ultimate Luxury” concept before its official debut at the Beijing Motor Show, but one outlet’s itchy trigger finger resulted in every official image of it being sprayed all over the internet prematurely. The vehicle, dubbed the Vision Mercedes-Maybach Ultimate Luxury, is incredibly difficult to summarize.

While it’s considered a sport utility vehicle by the manufacturer, the bodywork is so unabashedly sedan-like that it almost seems like a parody of modern crossovers. The Vision Mercedes-Maybach 6 was similarly ridiculous, but that concept coupe was intentionally fantastical. It was a “look what our styling department can do” kind of car, whereas the Ultimate Luxury is something else entirely.

We think it’s the automotive equivalent of when a successful businessman decides to remove his shoes and socks on an airplane — upscale, but disgusting.

Mercedes-Benz plans to launch eight cars off the back of the new A-Class and, unsurprisingly, a bunch of them will be crossovers. While North America will have to wait until fall for the A-Class sedan, Europe will see the hatchback much sooner. However, those models are just the start of the upscale brand’s drive to push the platform into every segment its size limitations allows.

The hatch will remain the smallest model, but CEO Dieter Zetsche says Mercedes-Benz needs to keep its rivals on their toes — and the automaker intends to tap the MFA2 platform for that honor. While the expanded lineup gives MB an edge universally, we know which automaker the company is most concerned with: BMW.

Mercedes-Benz has announced it will be testing a new vehicle subscription service for customers in the United States this summer. The practice is becoming increasingly popular with automakers, especially luxury brands. General Motors expanded it’s Book by Cadillac service late last year, Porsche has Passport, and Ford has its Canvas program. Even BMW offered a public aside during the 2018 Detroit Auto Show that expressed its intentions to test the subscription model for itself.

The recipe is simple. A customer pays a flat monthly rate and an automaker opens up access to its fleet. For Mercedes, what you can actually drive depends on how much you spend though. The brand says it’s system will be tiered, with higher-end vehicles being available at a more princely premium. If you want AMG models or access to the S-Class, you’ll have to pay more than someone who is happy bouncing between the GLA and CLA.

Did you ever the the feeling that the Tesla Model S was just an S-Class for EV enthusiasts? Mercedes-Benz sure hopes so, because its CEO, the mustachioed Dieter Zetsche, recently let fly that the brand has a full-sized electric under development called the EQ S. While Mercedes’ core lineup will welcome all manner of hybrid and mild-hybrid powertrains in the years to come, Zetsche says the brand will also start building fully electric vehicles by way of its EQ line.

The EQ nameplate is something we’ve heard a lot about in the past, but its true purpose has yet to be defined by Daimler. Typically, we’ve only seen EQ badging added to concept vehicles promising electrification, with no additional details. But new claims from the CEO suggest the category may be reserved for models that use batteries as their only power source.

It’s time to check out the flagship of a flagship. What happens when an S-Class is cross-pollinated with the largest V8 engine Mercedes-Benz can offer, then loaded up with cutting-edge automotive tech?

Why, it’s the 6.9.

While black edition vehicles have become all the rage of late, there’s only one lineup that you really need to care about — and that’s the Mercedes-AMG Black Series. Despite the name, Black Series models have very little to do with color. They’re all about the brand’s Performance Studio in Affalterbach savagely goosing a standard AMG coupe, resulting in a vehicle operating on the outer limits of what’s theoretically possible without getting NASA involved.

However, the lesser go-fast AMG models are getting mighty common these days. Mercedes-Benz recently decided to attach the AMG badge to practically every model that isn’t a hybrid and a lot of them seem unnecessary. The V6-powered Mercedes GLE43 and C43 may be stellar driving machines, but did the brand really need to call them AMG’s when they aren’t top-trim performance models? This has created some concern that the no-compromise Black Series could become watered down as Daimler allows the nameplate to ooze onto undeserving models.

Thankfully, Germany says those fears are unfounded. AMG Black Series models will only ever be tuned-up, limited-edition coupes — even though the brand once affixed the Black Series name to a high-performance cigarette boat.

Mercedes-Benz’s C-Class line maintains a steady stream of customers by being attainably aspirational. A dignified, confident car, the C-Class doesn’t feel the need to be something it’s not. Watch a realtor pull up in one, and a feeling of quiet assurance falls over the would-be home buyer — certainly, not the same feeling you’d get after seeing them pull up in a CLA.

In a bid to maintain this respectful relationship, Mercedes-Benz has a host of changes in store for the refreshed 2019 C-Class sedan. These niceties are now bound for the coupe and convertible variants, too.

Isn’t it nice to talk about an honest-to-goodness sedan, coupe, and convertible, each carrying the same model name?

With the minivan now dethroned by sport utility vehicles and crossovers as the king of family transportation, we’ve run into a problem. Larger three-row SUVs can be expensive, while their more affordable counterparts frequently sacrifice cargo space and comfort to accommodate that last row of seats. Another issue is that adults who decided to spawn four children are forced to interact with them during long drives by occupying the same cabin.

Wouldn’t it be incredible if a manufacturer invented a vehicle that could solve most of these problems? Well, some already have. Limousines have been around for ages and it’s ludicrous that they haven’t been co-opted for family use. But, if you’re going to purchase a high-end luxury transport specifically for road trips with the brood, you had better make sure it’s so decadently comfortable and quiet in the back that they can’t help but fall asleep. That’s why the perfect family vehicle is probably the new Mercedes-Maybach Pullman S650.

Granted, the long-wheelbase version of the already lengthened variant of the S-Class isn’t intended for familial use. It’s supposed signal the wealth of overachieving business persons. But exceedingly wealthy parents who think way outside the box might find it worthy of double duty.

The Nissan Z-car has died once before — in 1996, only to return in 2003 as the 350Z. It’s been suggested that the Z will go the way of the Mitsubishi Eclipse and become yet another crossover. But a rumor out of Japan links Nissan with Mercedes-Benz for a new Z, possibly in time for the model’s 50th Anniversary in 2019/2020.

The Japanese site response.jp (thanks, Google Translate) has posted a rendering of the potential new sports car, showing the company’s corporate V-motion grille lined with LED strips, and a long hood that harkens back to the traditional proportions of the original 240Z.

Any news of the Z returning as a proper sports car instead of a crossover that trades heritage for blandness ( Eclipse Cross, Ford Mach 1) is welcome news indeed.

There certainly are a lot of high-horsepower options available in the midst of the automotive industry’s sea change toward “electric mobility.” Despite all claims to the contrary, North America has stuck with gas-guzzling SUVs, trucks, and performance coupes — leaving economy-focused machines to fill in the domestic market’s narrowest margins.

It’s a similar story in Germany. While BMW and Mercedes-Benz both claim to be pushing toward electrification, they continue to present us with extravagant models where efficiency is an afterthought. If you’re wondering how they could possibly enact this betrayal of trust, they kind of have to. The profit margin for EVs is slim, sometimes nonexistent, and these expensive units generate the money needed for electric R&D.

We also don’t mind seeing them in the showroom in the slightest. Case in point is the Mercedes-AMG GT 4-Door Coupe. Like all high-end performance “coupes,” the name is utterly meaningless. The new AMG flagship is, in fact, a five-door hatchback with fastback styling. Fortunately, that’s really the only complaint we can make about it, as everything else looks about as desirable as one could imagine.

With Mercedes-Benz entering the pickup market with its new X-Class, BMW has admitted it may be time to did the same. To be clear, it wasn’t the home office that made this assertion. It was head of BMW Australia Marc Werner.

Aussies love their pickups or, more appropriately, its smaller, low-riding counterpart, affectionately called a “ute.” If you’re unfamiliar with the vehicle category, you probably don’t spend a lot of time in Australia or New Zealand. Bastardized from the term “coupé utility,” the ute moniker used to be reserved for models like the Ford Ranchero or Chevrolet El Camino. The term has since expanded to mean any non-gargantuan pickup truck and has roots going back to the 1930s.

At any rate, Werner says BMW needs to build one and the executive is pushing Germany to get the show on the road. Unfortunately for Warner, Bavaria’s receptiveness toward the segment has been mixed, to say the least. BMW senior vice president Hendrik von Kuenheim called Mercedes’ upcoming X-Class “appalling.” However, he appeared to be speaking more to the perceived subpar quality of the Nissan Navara-based pickup and not the concept itself.

To be honest, I would have rather had anything else on the lot, and I do mean anything. However, when I arrived at Fort Lauderdale-Hollywood International Airport, National Car Rental was a bit short on cars on the ol’ Emerald Aisle. There was a line of people about ten deep waiting for cars to be brought up from the overflow lot, and I had a meeting to get to. So I did what anybody else (who rents 40 cars and spends about $10,000 annually with National) would do — I walked over to the “upgrade” area, hopped into the least expensive “luxury” car available, and drove it to the exit booth.

“I won’t be paying any extra for this,” I explained to the booth attendant, “because a Mercedes-Benz CLA 250 is not an upgrade.”

Three days and a couple hundred miles later, I realize how prescient I’d been at the time. I would have rather had a Chevrolet Impala, a Dodge Charger, or even a Nissan Altima over the Hungarian Baby Benz. Here’s why.

On Wednesday, Daimler’s German workers union publicly expressed concerns that neo-Nazis are trying to organize within the automaker’s ranks. While it did not specify which political groups were involved, it named several individuals from the Untertürkheim Mercedes-Benz plant in southern Germany and described the overall situation as “not acceptable.”

The works council believes Nazis are currently using Zentrum Automobil, an alternative labor union formed in 2009, as a base of operations to infiltrate the factory and placed several of its members on its board. “The Untertürkheim plant now appears in the media as a reservoir for neo-Nazis and a center of right-wing extremist activities,” explained members opposing the supposed infiltration.

That’s not great publicity for a German automaker with a rich history dating back through the Second World War. However, if the last year has taught us anything, it’s that the term “Nazi” currently gets thrown around more than a frisbee at a picnic. Are the claims valid?