Mercedes-Benz A-Class is Coming, Could Start Below $30,000: Dealers

Steph Willems
by Steph Willems

Get ’em young and get ’em poor upwardly mobile. That seems to be Mercedes-Benz’s rationale behind the upcoming A-Class sedan, which should arrive in the U.S. later next year.

According to dealers who spoke to Automotive News, the German automaker has confirmed the front-wheel drive model will indeed appear on these shores, slotted below brand’s current least-expensive car, the CLA. No longer a somewhat geeky, Euro-centric mini hatch, the global A-Class appears tailor-made to lure buyers away from other brands.

We’ve known the new sedan — which uses an updated version of the modular MFA platform underpinning the CLA and other front-drive Benz products — had a global market in mind, but the word from this month’s dealer convention in Miami is the first unofficial confirmation of the model’s U.S. future. (The automaker is remaining silent.) Dealers in attendance were reportedly shown images of the real thing. For now, we’ll have to be content to imagine the brand’s A-Class concept, seen above, in production guise.

While early reports suggested the A-Class would snu g gle up between the CLA and rear-drive C-Class in terms of pricing and status, that doesn’t appear to be the case. No, this will be the brand’s new entry-level model, the dealers claim. What does that mean for price? Potentially, a starting MSRP below the magical $30,000 mark.

If Benz pulls it off, shoppers who had no intention of looking at premium brands might just find themselves considering a Mercedes-Benz. And, once in, those buyers might decide to stay with the brand as their income — and family — grows.

“It just gives us another opportunity to bring that youthful buyer in and have them grow up with the brand,” Jeff Aiosa, a New London, Connecticut dealer, told Automotive News. “It looked like it would be very appealing to the millennial buyer.”

Mercedes-Benz is expected to offer the A-Class in a wide range of flavours, from entry-level to hybrid to a snarling AMG variant. While consumers are increasingly turning away from traditional passenger cars, Mercedes clearly sees the opportunity for conquest sales — rivals BMW and Audi being the most obvious target.

The model is expected to appear in September 2018 as a 2019 model.

[Image: Daimler AG]

Steph Willems
Steph Willems

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  • Whitworth Whitworth on Jun 19, 2017

    Sort of like a $500 Rolex. Eventually people stop finding a reason to pay the premium when everyone can afford it. It doesn't really matter to me, I'm not a Mercedes fan, but watching it from the sidelines, it's just going to further diminish the brand when it's not much more than a Civic or Corolla.

  • Adiai Adiai on Jun 20, 2017

    Get ’em young and get ’em poor upwardly mobile. That seems to be Mercedes-Benz’s rationale behind the upcoming A-Class sedan, which should arrive in the U.S. later next year OR CONSIDERING THE TERRIBLE RELIABILITY OF MERCEDES BENZ VEHICLES (ITS EVEN FAR BELOW HYUNDAI NOW), THEY MAY NEVER BUY ANOTHER MERCEDES AGAIN.....

  • Billccm I think we will see history repeat itself. The French acquired AMC in the 1980s, discovered they couldn't make easy money, sold AMC off to Chrysler. Jeep is all that remained. This time the French acquired FCA, and they are discovering no easy profits. Assume an Asian manufacturer will acquire what remains of Chrysler, but this time Jeep and RAM are the only survivors.
  • William I feel very sorry for those who attempt to use an attack on a product as a way to deprecate an individual whose politics they disagree with. They delude themselves and mislead others.
  • Arthur Dailey Have to admit that I love that interior colour. And also like the upholstery on the seats and the inside of the door panels. And when was the last time you saw a door hanging coffee cup holder? Some here probably didn't know that such a device existed.
  • Buickman this is about cars. I miss Robert.
  • 28-Cars-Later Can we end debt slavery next? Its getting to the point where its no longer voluntary.